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Aptos News / Aug. 12, 2015

Aptos Named a Leader by Global Independent Research Firm

Aptos, Inc., (formerly Epicor Retail Solutions), announced it has been named a leader in Forrester Research, Inc.’s latest Wave report on Point of Service (POS). Aptos was among the select companies that Forrester invited to participate in “The Forrester Wave™: Point of Service, Q3 2015.”

As part of its evaluation, Forrester “identified the 10 most significant providers in the category” and evaluated them against 59 criteria. The report characterizes leaders as those vendors who, “… delivered mature, sophisticated, comprehensive current capabilities and ‘out of the box’ eCommerce integration, together with compelling strategy …”

In the report, Aptos’ support for a variety of transaction types and extended POS are cited as Aptos’ highest rated features. As well, Aptos’ product strategy and vision received a rating of 4.6/5.0, the highest rating in this category of all vendors evaluated. To download a copy of the “The Forrester Wave™: Point of Service, Q3 2015,” report please visit

Additionally, the report states that, “Aptos, thanks to its long history with retailers like JCPenney, provides sophisticated line-item treatment, age validation, taxes, and price overrides. Aptos offers a superior road map and strategy for managing customization together with a significant installed base and broad geographic distribution. A retailer in search of a well-proven store solution in specialty, and particularly apparel, retail would be attracted to the Aptos solution. Such a client would likely appreciate its enterprise selling, clienteling, and CRM capabilities to target groups of customers or individuals.”

In the report, Forrester speaks to changes in POS software in conjunction with the changing role of the store. “The meaning of ‘POS’ has evolved dramatically over the past few years, shifting from “point of sale” to “point of service.” This shift has come as stores — from Apple to BaubleBar — have become the focus for customer experience. The physical store’s role in retail strategy continues to evolve, and this evolution requires store software that is well adapted to its role and specialized for the in-store environment.”

Leveraging extensive industry experience, Aptos is a recognized market leader in retail technology solutions with over 122,000 stores live on its platform. More than 500 retail brands across the globe rely on Aptos solutions to generate over $523 billion in annual revenues.

“We’re pleased Aptos has been named a leader in Forrester’s Wave evaluation of Point of Service,” said Noel Goggin, chief executive officer for Aptos. “The company’s new energy, focus and strong financial backing give us a tremendous advantage in providing the right tools and expertise to help retailers succeed in the hyper competitive and rapidly evolving customer experience arena and help them engage differently to drive improved revenues, customer satisfaction and loyalty,” said Goggin. “Our being named in the leaders category validates what we believe is a best-of-breed offering.”

“We fully agree with Forrester’s assessment that customers see stores as destinations that integrate physical and digital experiences with the brand,” said Ian Rawlins, head of product strategy for Aptos. “Our strong eCommerce interoperability coupled with deep CRM, clienteling and enterprise order management capabilities allow our customers to fully support omni-channel interactions and deliver seamless experiences whether in-store or online. We believe our strategic product strategy initiatives including POS in the Cloud, Mobile POS and Internationalization in a single core solution, are key differentiators that will help our customers gain significant competitive advantage.”

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

Erin Lutz
Lutz PR for Aptos
+1 949 293 1055