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POS / Jan. 15, 2019

Leading Colombian Retailer STF Group Partners with Aptos to Take Omnichannel Customer Engagement to the Cloud

Leading women’s apparel brand in Latin America will deploy the Aptos Store point of sale solution

ATLANTA – Jan. 15, 2019 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced STF Group, a leading women’s fashion brand in Latin America, will leverage the Aptos Store point of sale solution across its 300+ stores in Colombia, Mexico, Costa Rica, Panama, Chile, Ecuador, Guatemala and Peru. STF Group will deploy the solution in the cloud across its three apparel brands: Studio F, ELA and Top One.

Headquartered in Cali, Colombia, STF Group was founded over 25 years ago with the mission to highlight the beauty of Latin women. The company offers clothing and accessories that reflect such femininity, based on the latest international trends and made with the highest-quality standards. STF Group prides itself on innovative products that make its customers feel good while providing a unique shopping experience.

When evaluating the revamping of its retail platform, STF Group required a point of sale system that would provide its associates with advanced insights and tools to increase customer engagement and productivity, robust promotions engines and a solid foundation to continue advancing the company’s omnichannel capabilities.

With Aptos Store, STF Group will offer its customers a seamless, personalized and efficient experience across channels. The solution, implemented with the support of local strategic partner Netlogistik, will empower STF Group to conduct meaningful customer interactions, optimize checkouts, and improve store management and operations while increasing sales and customer satisfaction.

Additional benefits of the Aptos solution will include advanced and flexible promotion management, near real-time centralized returns processing, and integration to STF Group’s legacy systems to achieve a holistic view of customers.

Since STF Group has chosen to deploy Aptos Store in the cloud, the retailer will maximize agility and scalability, and can easily add new stores and geographies as the business continues its accelerated expansion across Latin America.

“Our stores are the centerpiece of our business and serve as the foundation for our relationships with customers,” said Juan Camilo Acosta, Vice President of Finance and Administration at STF Group. “Given the importance we place on store experience, we needed the apparel industry’s most advanced customer engagement platform to address shoppers’ increasingly complex and omnichannel expectations.”

“With the Aptos Store suite, our associates can engage with shoppers in an entirely new way, answer their questions quickly and add value throughout the entire shopping process,” Juan Camilo added. “By partnering with Aptos, we are confident that we can support our customers with exceptional service and provide our employees and management with the most proven and modern technology resources.”

“Point of sale technology is no longer just about processing transactions; it’s about engaging customers, cultivating loyalty and increasing sales,” said Noel Goggin, Aptos CEO and culture leader. “STF Group recognizes this and is investing in a leading customer engagement platform that is going to make shoppers feel great about their experiences in-store – the same great feeling that they have when wearing STF Group’s sophisticated and stylish apparel and accessories.”

To learn more about the Aptos Store solution that is live in 130,000 retail locations around the world – including thousands of locations throughout Latin America – visit


About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners.

Kristen Miller
Aptos, Inc.
+1 678 695 6566