The fashion leader selects TXT Retail to streamline and accelerate the full spectrum of its retail process, from concept to customer
ATLANTA, September 12, 2018 — TXT Retail, an Aptos Company, today announced that international fashion enterprise Golden ABC will roll out the TXT Retail solution to manage its end-to-end merchandise lifecycle, from merchandise financial planning, open to buy, assortment planning, forecasting, allocation and replenishment to product lifecycle management.
The solution will be deployed across all of Golden ABC’s product range, online and in physical channels, including more than 900 points of sale throughout Asia.
Founded in 1986, Golden ABC is a multi-awarded international fashion retail enterprise that is home to top proprietary brands PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA and TYLER.
It also operates RED LOGO, a wholly owned direct selling subsidiary. Originating in the Philippines, Golden ABC now has a presence in Indonesia, Cambodia, Vietnam, Myanmar, Hong Kong, Malaysia, Taiwan, Singapore, Thailand, Brunei, Macau, Bahrain and the Kingdom of Saudi Arabia.
“With the vision of being the most admired Asian fashion brands company, we create, market and sell our own clothing, accessory, footwear and personal care lines,” explains Mr. Jefferson de Leon, Vice President, Operations Division at Golden ABC.
“We were looking for a solution vendor that could support us at every phase of the merchandise lifecycle, from concept to customer,” Mr. de Leon said. “With its end-to-end retail solution and deep process understanding, we found in TXT Retail a best match to our requirements and a strategic partner to support our journey.”
Golden ABC will manage with TXT Retail the full spectrum of its planning and PLM processes, from design, product development and sourcing to merchandise financial planning and open-to-buy and localizing assortments, taking into account market and channel-specific requirements and events.
Forecasting, allocation and replenishment round out the offering, supporting Golden ABC’s in-season planning process, which includes optimizing product availability and inventory levels across locations.
“In a context of strong domestic and international growth, speed and offer personalization are of the essence,” added Mr. de Leon. “Through better collaboration between PLM and all aspects of planning, preseason and in season, the TXT Retail solution will help us further streamline and accelerate the go-to-market process while always providing an optimal product selection and curated assortments to our shoppers.”
“We are proud to partner with a company such as Golden ABC that not only has a strong vision and talented team but has been multi-awarded for advocating culture, education and community building, sharing with Aptos a commitment to common values,” said Aptos CEO and culture leader Noel Goggin.
“This deal in a vibrant economy such as the Philippines is extremely strategic to us marking another important milestone as we keep developing our presence in APAC, including the flourishing Southeast Asian markets,” added Goggin.
Golden ABC will leverage the TXT AgileFit deployment methodology, which accelerates deployment and time to benefits, thanks to reference processes and a preconfigured optimized solution framework honed through TXT Retail’s experience with hundreds of customers globally.
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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