The Perfect Fit: Why Size Recommendation Tools Are Critical to the Success of Retail Operations

The majority of retailers today can attest to the sheer complexity of sizing. Get it right and customers tell their friends and family about the great shopping experiences they always have with that retailer. Get it wrong, and a retailer runs the risk of dealing with the negative reviews that are sure to follow, but more importantly, the risk of losing their customers’ business and loyalty.

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