Commerce of Caring Receives Content Marketing Award

The Commerce of Caring, our podcast series dedicated to telling the amazing,  heroic, heartbreaking and ultimately heartwarming stories of the people helped by RetailROI, just received a Finny Award at the 6th annual B2B Marketing Exchange and Conference in Scottsdale, Arizona. 

Every year the editors of DemandGen Report award their Killer Content Awards (nicknamed “Finny”) to marketing programs that are innovative, effective and impactful.

In addition to telling amazing stories, our podcast series can now be referred to as an “award winning” podcast series, and we couldn’t be more proud.

Special thanks to colleagues Doug Campbell, Steve Panetta and Chris Cottos as well as our executive producers at Grail Brands and the pros at Outlaw Sound for all their help, guidance and expertise. We couldn’t do it without all of you!

Aptos Europe Holds First Sales University

London colleague Mark Denton reports that yesterday we held our first Sales University in the UK. The educational workshop was designed to ensure that our sales team remains up to speed with the latest enhancements and features so that they are equipped to engage customers differently. 

This picture shows (left to right) Scott Slinn, Chris Rentzos, Sam Hargreaves and Gavin Burt in a debate around Analytics. 

Well done, everyone – and good luck when you are back in the field!

The Aptos Way: Colleagues Past and Present Make News for the Longevity of their Cooking Club

Talk about longevity…three current Aptos colleagues and six former colleagues have formed a Montreal cooking club for the past twenty years! And when the Canadian Broadcasting Corporation (CBC) got wind of the story, they ran with it.

Current colleagues Karen Robson, Sarah Barron and Melanie Atcovitch share the cooking and meal planning roles with their other friends and former colleagues once a month, and they all told the CBC how much the group helps them through the good times and the tough times, and they are all grateful for each other.

It’s a great story about a great group of friends, and here’s hoping for another 20 years together – at least!

Aptos Cares: House Painting in Haiti

As reported here previously, several Aptos colleagues went to Haiti last week to help make further progress in the village of Bercy. Part of the mission for this trip was to paint two houses that had recently been constructed, and as you can see by the picture here, great progress was made!

Thanks to all our colleagues who are participating in this trip, including Will Stephenson, Diane Cerulli, Noel Goggin (and his kids Oisin and Aoife), Nova Lee Murphy and Rebecca Hochlowski.

Aptos Cares: Taking Time Off from Giving to Share a Meal

Members of the Aptos family joined other friends and partners on a RetailROI trip to Bercy, Haiti this week. Pictured here, the team takes time to share a meal and experience local Haitian cuisine.

Thanks to all who are participating in this trip, including Aptos colleagues Will Stephenson, Diane Cerulli, Noel Goggin (and his kids Oisin and Aoife), and Nova Lee Murphy, Rebecca Hochlowski. Joining our colleagues on the trip are Verlin Youd, Mike and Amy Rivas and Kim Edwards, and of course Andy Lehman of LifeSong for Orphans, a constant presence in the village.

Aptos Cares: Team Building Workshop in Haiti Prepares Locals to Lead

A big part of the sustainability of any help given to developing parts of the world is the enduring participation of locals to help maintain momentum. Several members of the Aptos family are in Bercy, Haiti this week,  and pictured here are Noel Goggin (left) and Diane Cerulli (center) as they work with Aptos friend and partner (and translator!) Verlin Youd from Verizon.

Noel, Diane and Verlin led a team-building workshop for senior leaders of the Haiti MBO (Ministry with Open Arms). The team on the ground tells Now Trending that the seminar was a huge success, which bodes well for even greater progress in the weeks and months ahead.

Aptos Cares: Working with RetailROI to Change Haiti’s Future, One Kid at a Time

Aptos has partnered with RetailROI to provide ongoing support to the work performed by LifeSong for Orphans in Haiti. All the money we arise for RetailROi is earmarked for Haiti, and we are planning and executing numerous projects and trips to help enrich the poverty-stricken village of Bercy.

Several Aptos colleagues are in Bercy this week, and as this picture illustrates beautifully, every child matters. Newburgh colleague Rebecca Hochlowski comforts a young girl outside a new house being painted in the village.

Thanks to Rebecca and all the members of the Aptos family on site this week, including Will Stephenson, Diane Cerulli, Noel Goggin (and his kids Oisin and Aoife), and Nova Lee Murphy.

Engage 2017: 73 Days ’til We Are Networking on the Beach in Florida!

As winter continues to maintain a tight grip on most of the country (just ask our colleagues in Montreal as they dig out from a fresh 2 feet of snow this week, as pictured on the left thanks to Steve Panetta), we can all begin counting the days until the arrival of Spring…and warm days spent networking seaside during Engage, our annual client conference.

Karen Robson shared the picture on the right as she and her event management colleagues “struggled through” a lunch meeting at the Diplomat Resort where we will be hosting the conference this year.

Only 73 days til we kick-off the event. Interested in joining us on the beach? Register today to qualify for our early bird registration fees, and then begin counting down the days ’til sunshine and networking on the beach!!


Sales Execs Send Valentine’s Day Greetings from the Road

Talk about Road Warriors…sales executives Jane Webb (left) and Pam Halter sent along this photo today from the lobby of Aptos client partner Dress Barn.

The office certainly looks festive, Jane and Pam look festive, too, despite being away from home on this annual day of romance!

Aptos Way Awards: Four Colleagues Recognized for Their Commitment to Authenticity, Transparency, Community

Last week during a Town Hall meeting, Aptos CEO and Culture Leader Noel Goggin recognized four colleagues with The Aptos Way award. This award recognizes colleagues, as nominated by their peers, for their commitment to the core principles of The Aptos Way: Authenticity, Transparency and Community.

Congratulations this quarter go to Dave Bruno, Lisa Rogers, Nick Leeper and Stephen Dean for their going above and beyond in their efforts to exemplify The Aptos Way.

Well done, everyone!

Believe it or not, the Millennials are no longer the darling of Marketing. The Centennial generation has replaced them as the most “sought-after” generation of shoppers.

Are you prepared for these 70 million young who already wield close to $100B in spending power? If you’re not sure if you’re really prepared, we can help.

Join Aptos Marketing Director Dave Bruno for an informative, interesting and fun look at this new generation of shoppers during our free webinar tomorrow, Wednesday February 15 at 10:00 am EST.

UK Fashion Retailer Coast Takes eCommerce Live with Aptos

Founded in 1996, European fashion retailer Coast quickly established itself as the high street brand people loved for all the events in their lives – from a red carpet event to a birthday party or drinks with friends. Over the last 20 years, the spirit of the brand has remained unchanged: to create beautiful clothes for women who love to dress up.

Together with several members of our team in the UK, Coast successfully launched their web site onto our digital commerce platform in the AWS cloud.  By all accounts, the team did an amazing job, and the customer is so happy that they’re holding a party to celebrate the projects’ success in a couple of weeks’ time! 

Coast Managing Director Andrew Skinner had this to say about last week’s launch:

“We’re absolutely delighted with the new site – hope the customers will be too! Your team have been magnificent, and on congratulating our team this morning,  we all acknowledged that your team met every single challenge/hurdle that came up…and just got things resolved – really couldn’t have asked any more of them.”

Congratulations and thanks to the entire project team for a job well done:

Fozia Hayat, Sergio Ortega Ortiz, Maasomeh Ghobadi, Geoff Lewin, Imran Parkar, Dominic Winder, Dean Taylor, Natasa Popovic Castillo, Paul Cleaver, Geoff Balfre, Carlos de Matos, Ravisankar Dommaraju, Nigel Millward, Ben Morrison, Richard Vining, Amit Dutta, Marcin Cembrzynski, Jaldhi Joshi, Jigar Kachhia, Sneha Pithadia, Hitesh Gangadiya, Dom Day, Imran Jafri, Rizwan Zafarullah, Naveen Subarayan, Bhushan Kalbande, Damilola Lange, Stephen Dean, Vivek Trivedi, and Jo Kelly.