A Different Approach to Retail

On May 11 of 2015 we announced our plan to create an independent company from the former Epicor Retail business unit of Epicor Software Corporation. Just over a month later, we were able to execute on that plan with the launch of Aptos. With it came the realization of our vision to meet the changing needs of retailers with a different approach to retail solutions. Indeed, "Engaging Customers Differently" is the guiding principal behind everything we do to deliver distinctive value to our clients and their customers.

New but well established

So who are we and, more to the point, what sets us apart? One thing is experience. Although we're the newest name in our industry, we leverage more than 45 years of best practices in developing, implementing and supporting a complete range of solutions that enable retailers to optimize resources, processes, and customer relationships to drive sales, profitability and growth.

With experience comes drive and expertise. The name Aptos is intended to suggest aptitude—ability and skill—plus aspiration and upward momentum. These attributes reflect our commitment to continue to engage, transform, and inspire our clients in ways that are perfectly aligned with the challenges and opportunities they face in today's retail environment.

The name Aptos is intended to suggest aptitude—ability and skill—plus aspiration and upward momentum.

Responding to change

Neither of those things matter any more today than the ability to recognize and respond to change. As we all know all too well, the retail environment looks almost nothing like it did five or ten years ago, and it will certainly continue to evolve at an increasingly rapid rate. This constant state of change calls on all of us to become more responsive and entrepreneurial—and at Aptos we are more focused than ever on meeting the needs of our customers with innovative solutions that keep pace with market trends. It calls on us to:

Work closely and consistently as long-term partners who deeply understand our clients' business and goals, actively involve them in our business s, anticipate and respond to their priorities, and directly link our success to theirs;

Enable seamless experiences in every channel and touch point by leveraging a singular commerce platform that unifies the omni-channel enterprise and streamlines the complexities of globally networked operations;

Deliver solutions that enable one view and consolidated management of the entire enterprise as one customer, one interaction, one product, one order and one plan, supported and optimized by one version of the truth;

Fulfill these commitments in ways that are most efficient and profitable for each client, including extended options to leverage our solutions in the cloud.

Aptos has been created to answer that call; to meet the very real challenges and capture the new opportunities that have emerged and continue to develop in today's exciting new retail world. In the process, we will continue to build on extensive work we have done in recent years to enable our new organization to engage customers like no other company in our space.

Aptos has been created to answer that call; to meet the very real challenges and capture the new opportunities that have emerged and continue to develop in today's exciting new retail world.

What lies ahead

We have a strong framework in place to work together closely and effectively to realize our visions and objectives. We have tremendous potential to strengthen and grow our businesses like never before. To do that, the principle of engaging customers differently will provide a blueprint for everything we do, and we will do so with pride, purpose and a mission to move quickly and clearly ahead.

I invite you to stay connected with that mission and all that we are doing to fulfill it. This blog, in addition to our website and social properties will help keep you informed and up-to-date on our progress. I also encourage you to join the ongoing dialogue by commenting on posts here that intrigue you, as well as on our social media sites, including Twitter.com/Aptos_Retail, Facebook, YouTube, and LinkedIn.

I look forward to working with you on this exciting journey, and thank you for your support.

Noel Goggin, Aptos CEO