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Follow the leaders in customer engagement


25 years

in the retail CRM business



consumers engaged in our CRM & loyalty programs


80 brands

run Aptos CRM solutions

A happy customer is a loyal customer

Show shoppers just how much you appreciate them with retail CRM tools that help you engage with them across all touchpoints.

  • Single, 360-degree view of every customer
  • Personalized offers
  • Powerful segmentation
  • Loyalty and rewards programs
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Aptos CRM Data Sheet

Aptos CRM enables a structured five-step process for acquiring and applying customer knowledge to improve retention and sales.

Download the data sheet

Turn data into conversation-starters

Get a 360-degree view of each of your customers and what they're looking for, using the Aptos CRM cloud-based database.

  • Understand product affinity, customer loyalty and response to promotions
  • Develop and support complex customer segmentation strategies
  • Create and maintain personalized, mutually beneficial customer relationships, including through social media analytics

Become a smarter marketer

Intuitive campaign and promotion tools help set up omnichannel campaigns and promotions, manage their execution and track results.

  • Complex customer segmentation strategies
  • Reveal relationships between customer, product, store, web and social
  • Manage multiple loyalty programs with targeted communications
  • Track and increase lifetime ROI for every customer
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The Buckle Takes on Its Largest IT Project Ever

The company then decided it was time to move away from some of its home-grown solutions to purchase best-of-breed retail technology.

View the case study

Loyalty is a two-way street

Create, manage and track loyalty programs designed to consistently delight and surprise customers to keep them coming back.

  • Flexible loyalty incentives and rewards
  • Personalized by segment or shopper
  • Complete omnichannel integration, including native support for clienteling and guided selling tools
  • Centralized management across banners, brands, channels and region

Integrated solutions designed to
help you adapt and differentiate

Assortment Planning

Customers' tastes are always changing, and your assortments should reflect those changes. Aptos' Assortment Planning helps you stay one step ahead.

Explore Assortment Planning

Point of Sale

Deliver personalized store interactions that easily adapt to keep pace with the rapidly evolving role of the store in the customer journey.

Explore POS

Problem-solving at your fingertips

Get customer relationship advice
from the experts