Retail technology provider offers insights into the key attributes of successful loyalty programs throughout the pandemic and beyond
ATLANTA — April 21, 2021 — Aptos, a recognized market leader in retail technology solutions, today congratulated several of its customers on being named to Newsweek’s list of America’s Best Loyalty Programs 2021. This prestigious award is presented by Newsweek and Statista Inc., the world-leading statistics portal and industry-ranking provider.
Among the companies garnering top marks for their leading loyalty programs were several retailers that leverage Aptos’ Loyalty solution, including Buckle and Caleres brand Famous Footwear.
The 2021 ranking of America’s Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States.
The ranking spans 43 categories across traditional retail, online retail and service segments. The final assessment was based on six evaluation criteria: ease and enjoyment, perceived benefits, overall satisfaction, customer support, trust, and likelihood to recommend loyalty programs to friends and family.
The survey period ran from October to November 2020 and allowed survey respondents to evaluate various loyalty programs, with approximately 16,000 evaluations in total being collected.
“The retailers included on America’s Best Loyalty Programs 2021 deserve recognition for well-architected loyalty programs that deepen engagement and delight their customers on an emotional level,” said Sarah Barron, product manager, CRM, at Aptos. “Loyalty programs are one of the best ways to retain and nurture relationships with existing customers while evolving your retail model in a way that is closely aligned with shoppers.”
As customers’ behaviors change, loyalty programs have continued to adapt. This has been particularly true during the pandemic, which has caused dramatic shifts in shopper behavior.
“In the COVID-19 era, consumers’ brand loyalties and value perceptions are changing, as is the number of purchase journeys that are digital-first,” said Barron. “To be successful, loyalty programs must go well beyond tabulation of transactions to encompass a broader range of customer advocacy and interactions across all channels and touchpoints.”
“Personalization of loyalty programs is also accelerating,” continued Barron. “Having omnichannel analytics across the end-to-end customer journey is essential to identify the right set of customers for the right offers and promotions, leading to the right experiences. With a modern loyalty program designed for omnichannel, retailers can stay connected at every phase of the customer lifecycle, even as purchase journeys grow more complex.”
To learn why leading retailers trust Aptos to support their customer engagement strategies, visit www.aptos.com.
About Aptos
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who truly understand their customers, what they want and why they buy. We are committed to a deep understanding of each of our clients and to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions. More than 1,000 retail brands rely on our solutions to deliver every shopper a personalized, empowered and seamless experience – no matter when, where or how they shop. Learn more: www.aptos.com.
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Contact:
Kristen Miller
Aptos, LLC
+1 678 695 6566
kmiller@aptos.com