Fast-Fashion Retailer Recognized for Innovation in Store Operations and Delivering
World Class Customer Engagement with the Aptos Retail Technology Platform in the Cloud
ATLANTA, November 7, 2016 – Aptos, Inc., a recognized market leader in retail technology solutions, today congratulated rue21, a leading teen specialty apparel retailer, on being named a Retail TouchPoints Store Operations Superstar “Gold Award” winner for Customer Engagement.
rue21 is the largest fast-fashion growth retailer in the U.S. with more than 1,200 stores in 48 states in shopping malls, outlets and strip centers. The retailer has experienced dramatic growth over the years and has propelled the brand into a destination for teens by delivering current fashion trends at a great value.
The Store Operations Superstar Award positions rue21 among a prestigious list of many of the nation’s most respected retailers implementing innovative, successful store operations strategies. Led by Vice President of Store Operations Lori Gillin, rue21 has retooled its store operations technology to deliver seamless and rewarding experiences for its customer base and retail associates. This included successfully launching a new store and district-level analytics implementation, upgrading its point of sale system, and launching new CRM and eCommerce platforms. The company also launched its new rue+ line and rue décor businesses.
“In today’s omni-channel era, retailers are deploying new technology for improved customer engagement and competitive advantage; however, few can claim the store operations execution prowess of rue21, which has successfully executed 5 major customer engagement technology initiatives in the span of 18 months – all while the company has experienced meteoric growth rate of opening and relocating an average of 100 stores a year,” said Noel Goggin, CEO and culture leader for Aptos. “We’re incredibly proud of our partnership with rue21 and congratulate Lori and the rest of the rue21 team on being recognized for their success.”
Leveraging Aptos retail technology solutions, rue21 has created an exceptional customer and associate experience by decentralizing store operations tasks and leveraging mobility to improve productivity, while enabling associates to spend more face time with customers on the sales floor. Using Aptos Store, rue21 now has access to rich customer transaction history, enabling associates to personalize customer interactions.
Aptos Analytics at the store- and district-levels are allowing the retailer to access real-time activity dashboards to proactively guide decision making and operations. Now rue21 store managers can view current sales trends and best sellers alongside last year’s sales history, and gain a real-time understanding of what products are driving sales.
Using Aptos CRM, rue21 is now able to identify, profile, segment, engage, motivate and reward each customer by creating personalized, consistent customer experiences across channels to help drive visits, sales, enhance loyalty and nurture campaign effectiveness. Additionally, rue21’s technology implementations have had the added benefit of helping the company be better positioned for the new Fair Labor Standards Act (FLSA) changes to overtime exemptions, by improving store operations/personnel productivity.
With over 125,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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