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Aptos News / Jan. 21, 2015

Bauer Hockey Selects Aptos SaaS Solutions to Power New Retail Experiences

Epicor Software Corporation, a global leader in business software solutions for retail, manufacturing, distribution, and services organizations, today announced that Bauer Hockey, the world’s leading manufacturer of ice hockey equipment, has selected Epicor Retail solutions to power its new “Own The Moment” retail experiences. The new retail experiences — the first of which is set to open in the Boston suburb of Burlington, Mass., in Summer 2015 — will showcase the full Bauer product line, offer in-depth product education and will feature an ice rink where customers can test-drive Bauer skates and gear.

Founded in Kitchener, Ontario in 1927, Bauer Hockey is the world’s leading designer, developer, manufacturer and marketer of ice hockey equipment. The company has a proud history of innovation from its inception, when it developed the first skate with a blade attached to a boot — forever changing the game of hockey.

The company’s products have always been available through its worldwide network of dealers; now through its new retail experiences, the hockey community will have an exciting new way to interact with the products and services associated with the Bauer Hockey brand. As the company embarks on its next chapter and new retail experiences, it has selected Epicor Retail solutions to serve as its retail technology backbone and to support an inspired and engaging customer experience.

Bauer Hockey will leverage the Epicor Retail Store (point of sale), Mobile Store, Merchandising, CRM and Sales Audit to deliver a personalized and interactive shopping experience to its clients, leveraging the Epicor Retail Software as a Service (SaaS) engagement model.

With minimal up-front cost and turnkey service and support, the Epicor Retail SaaS delivery model provides retailers with access to the award-winning suite of Epicor Retail solutions for the specialty retail marketplace while eliminating the need to invest in and build out a retail specific IT organization, giving retailers the freedom and flexibility to focus IT resources on other parts of the business. The Epicor Retail SaaS delivery model includes the associated implementation services, support and maintenance, as well as ongoing updates and upgrades. The “pay as you go” software as a service pricing model eliminates the need to amortize the cost of “traditional” software licenses, resulting in significant total cost of ownership advantages. With a proven seven-month project timeline from project kick off to go-live, the Epicor Retail SaaS solution delivers considerable speed-to-market benefits.

“We selected Epicor Retail as our retail technology solution partner following an extensive vendor evaluation process,” said Paul Dachsteiner, vice president of Information Technology and Global Initiatives, Bauer Hockey. “We anticipate that Epicor’s extensive retail expertise and offerings will enable us to achieve significant speed-to-value and ease of deployment, which will allow us to focus less on technology administration and more on customer inspiration. Leveraging the Epicor Retail SaaS solution leaves us free to focus on having the right products, people and strategies in place to achieve our goals and objectives and offer an exciting new Bauer Hockey brand experience.”

“Given our Canadian heritage, it’s probably no surprise that the Epicor Retail team has a very strong love of hockey; the Bauer Hockey name is legendary and we’re tremendously excited to partner with them to bring to market this exciting new retail experience,” said Noel Goggin, executive vice president and general manager, Epicor Retail. “Epicor is proud to support many of the world’s most recognized retail brands, and to also play a role in helping organizations such as Bauer Hockey innovate and expand its brand presence and inspire customers.”