One of Chile’s leading department store retailers will modernize its retail operations, expand omnichannel capabilities with Aptos solutions
ATLANTA — May 15, 2019 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced that Empresas La Polar S.A., the fourth-largest department store retailer in Chile, has selected Aptos as its strategic vendor for an end-to-end revitalization of its retail systems on the journey for their customer-centric strategy.
La Polar will deploy Aptos cloud-based solutions for empowering their stores, for a single and frictionless omnichannel customer experience, including point of sale, audit and operations management, customer central repository, enterprise order management, replenishment, merchandise financial planning, and assortment strategy. With the power of the cloud, La Polar will benefit from streamlined implementations, always-current applications and the flexibility to quickly extend support to new stores, channels and markets.
Based in Santiago, Chile, Empresas La Polar is a leading department store retailer offering products that include clothing, accessories, electronics, sporting goods, beauty items and furniture. The company also provides a range of services such as credit cards, insurance and extended warranty durable products. With nearly 40 stores, La Polar comprises 10 percent of the retail industry market share in Chile.
To prepare its business for continued short-term and long-term success, La Polar is modernizing its technology infrastructure to empower customers’ omnichannel shopping journeys. Aptos solutions will support La Polar in all areas of retail operations and management, including the optimization of customer, merchandise and order lifecycles.
“Our customers’ shopping behaviors are evolving, and we are transforming our business strategy to continue exceeding their expectations,” said Rodrigo Cortes, CIO, Empresas La Polar S.A.
“During our extensive software selection process, we sought to find a technology partner that offered best-in-class product functionality, extensive retail expertise and an end-to-end portfolio that could drive superior business performance as well as customer loyalty. Throughout this process, it became clear that Aptos was the right strategic partner to help us achieve our vision for excellence in omnichannel customer engagement and merchandise lifecycle management.”
“In 2020, Empresas La Polar will be celebrating its 100th anniversary, which puts into perspective how resilient this retailer is in transforming its business aligned with market trends and the evolving customer demands,” said Noel Goggin, Aptos CEO and culture leader. “It is a privilege to support La Polar in this next phase of its business transformation, as the company reinvents its brand, business model and offerings for the omnichannel era.”
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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