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CRM / Jan. 14, 2020

MINISO Readies for Rapid Growth in Latin America with Aptos Retail Technology

Internationally recognized lifestyle and household items retailer to leverage Aptos POS, CRM, Loyalty and Sales Audit solutions as technology foundation for LATAM expansion

NEW YORK — Jan. 14, 2020 — Aptos, Inc., a recognized market leader in retail technology solutions, announced today that MINISO, the Japanese design brand that has revolutionized retail and the purchasing experience, is deploying Aptos’ point of sale, CRM, Loyalty and Sales Audit applications to support its rapid expansion across Latin America. As the retailer plans to double its number of stores in the region by 2023, MINISO required the most advanced and proven technology foundation to strengthen its best practices in customer engagement and retail operations.

MINISO was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former being the creator of the brand concept and designer of their iconic items and the latter serving as CEO. Under their leadership, MINISO has actively explored the international market and has opened more than 3,600 stores in 86 countries, with business turnover reaching US$2.5 billion in 2018.

A significant aspect of MINISO’s global growth strategy is centered on Latin America, where MINISO operates over 250 locations across Mexico, Colombia, Panama, Peru and Chile through a master franchisee model. In Mexico alone, MINISO has approximately 200 locations and plans to add another 200 stores in the next three years.

Sticking to the life philosophy created by its designer, Mr. Miyake, all products are developed under the pillars of “simplicity, innovation, design, price and good quality” and the brand proposition of “returning to nature.” MINISO focuses on functional and aesthetic items inspired in the beauty of nature. With the core values of excellent product design, high-cost performance and comfortable shopping experiences, MINISO has gained significant popularity with Latin American consumers or as described by themselves in a single phrase #IdidntknowIneededIt.

To ensure MINISO continues offering MINISOLOVERS the best experience in their Latin American stores, the retailer selected the Aptos Store solution for point of sale. As stores are the showcases for MINISO’s relationship with customers and the foundation of its brand, Aptos Store — integrated with Aptos CRM and Loyalty — will empower MINISO associates to deliver personalized, efficient and optimized interactions with shoppers.

MINISO Mexico will also deploy Aptos Audit and Operations Management, a central audit repository that receives all transaction data, ensures the data is consistent and accurate according to MINISO’s robust set of business rules, and then quickly feeds all validated data directly to the retail enterprise for a single version of truth.

“MINISO’s use of Aptos’ solutions is becoming a strategic and competitive differentiator in our expansion across Latin America,” said Agustin Arredondo, Vice President of IT and Logistics at MINISO. “At the pace we are opening stores across Mexico, Chile, Colombia, Panama and Peru — and to meet our high expectations for positive and authentic in-store experiences — we needed the most reliable, flexible and advanced retail systems on the market. Aptos’ solutions will allow us to manage the daily operation of all our stores across multiple countries right from a single central control tower.

“Aptos’ world-class technology, combined with the local implementation and compliance expertise of their strategic partner netLogistiK in Latin America, has been key in helping us bring the magic of MINISO to more MINISOLOVERS. We successfully deployed Aptos’ POS technology across Colombia, Panama, Peru and Chile in 2019 and are now embarking on our Aptos deployment across Mexico in 2020.”

“MINISO is fast becoming one of the most talked about retailers in the world, as they shift consumers’ perceptions that products can be both cost-effective as well as high quality and elaborately designed,” said Noel Goggin, Aptos CEO and culture leader.

“MINISO’s growth in under a decade has been impressive. We are proud to support MINISO Mexico’s expansion with a technology foundation that will take them wherever they want to go, while providing a seamless and superior in-store experience to their customers every step of the way,” concluded Goggin.

To see why leading retailers rely on Aptos solutions to support their global expansion, visit Aptos booth 4905 during NRF 2020 Vision: Retail’s Big Show, Jan. 12-14, in New York City.

About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

Follow Aptos on Twitter @Aptos_Retail and @Aptos_LATAM

Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners.

Kristen Miller
Aptos, Inc.
+1 678 695 6566