Leading golf and tennis retailer to deploy Aptos technology to optimize inventory performance, product selection for customers
ATLANTA — Jan. 14, 2019 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced that PGA TOUR Superstore, a leading golf and tennis retailer, has selected Aptos Merchandise Financial Planning. The solution will support PGA TOUR Superstore’s end-to-end merchandise planning processes, including strategic planning and budgeting, planning by attributes, open to buy, location planning and in-season management.
Headquartered in metro Atlanta, PGA TOUR Superstore has 35 stores throughout the United States and serves more than 7.5 million customers annually. The retailer offers a wide selection of golf and tennis equipment and accessories, as well as men’s, women’s and juniors’ apparel and footwear for golf.
PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros, focusing on customer service and products. Stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, large putting greens and an in-house club making and repair facility.
As PGA TOUR Superstore’s approach to experiential retail has been widely embraced by consumers, the business has experienced phenomenal growth over the past two years.
“Aptos was the clear choice based on the solution’s ability to scale, their roster of planning customers, and overall, the solution being the best fit for PGA TOUR Superstore’s business,” said Jill Spiegel, Senior Vice President, Merchandising, PGA TOUR Superstore.
“Aptos Merchandise Financial Planning will help our organization optimize inventory performance and improve synergies across channels.”
“PGA TOUR Superstore is a cutting-edge, best-in-class retailer that has mastered what matters most to customers: incredible service, quality products at value prices and an in-store experience that keeps customers coming back,” said Noel Goggin, Aptos CEO and culture leader. “We are excited to support PGA TOUR Superstore’s end-to-end merchandise planning activities and to promote profitable growth as the business continues market expansion.”
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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