Aptos News / Jan. 05, 2016

Purdys Chocolatier Selects Aptos Digital Commerce with Integrated Aptos Enterprise Order Management

Fastest Growing Canadian Chocolatier to Provide Singular Commerce and Seamless Experiences for Customers In-Shop, Online, and for Group Fundraising Business

ATLANTA, January 5, 2016 – Aptos, Inc., (formerly Epicor Retail), a recognized market leader in retail technology solutions, today announced Canadian chocolatier Purdys Chocolatier has selected Aptos Digital Commerce with integrated Aptos Enterprise Order Management functionality to support singular commerce and seamless experiences to benefit customers and improve company-wide efficiencies.

In business since 1907, today Purdys Chocolatier is the leading chocolatier in Canada, with 74 retail stores throughout British Columbia, Alberta and Ontario, an eCommerce presence that supports a mix of business-to-consumer (B2C), business-to-business (B2B), and group fundraising business lines throughout North America.

Aptos Digital Commerce will replace two legacy eCommerce systems ? one that supports Purdys direct-to-consumer business and another separate system that powers its group fundraising business. The needs and requirements of B2C and B2B eCommerce are very different, and organizations that support both sales models are often challenged to find a single eCommerce platform that can easily accommodate the full range of these needs and requirements. By replatforming on Aptos, Purdys Chocolatier will be able to consolidate the look and feel of the two sites, and gain key eCommerce functionality to support all its digital commerce as well as operational efficiencies through the use of common processes and a singular platform.

Aptos Digital Commerce empowers organizations to engage with customers consistently no matter how they choose to interact and instantly customize each customers experience to reflect their preferences and purchase history. Through user-friendly content management, centrally managed product information management, easily created promotions, seamless order management and in-depth reporting and analytics, Aptos Digital Commerce supports unique experiences that drive sales and loyalty.

Purdys will also leverage the integrated functionality of Aptos Enterprise Order Management to support singular commerce on an integrated platform to manage orders across multiple channels and locations, supporting todays ever-increasing consumer expectations for order delivery/pick-up flexibility, options and speed. Aptos Enterprise Order supports a single view of the customer, inventory and the order to profitably manage all orders throughout their lifecycle, from initiation to fulfillment and back (RMAs).

Purdys Chocolatier is experiencing significant growth in our in-shop and online businesses and we needed a scalable digital commerce solution and enterprise order management solution to provide seamless experiences for our customers and improve sales and marketing efficiencies for our internal staff, said Bob Hermanutz, vice president eCommerce, Group and Fundraising, Purdys Chocolatier. We wanted a turnkey, software-as-a-service, cloud-hosted solution that would support the unique requirements of our fundraising business, where customers are given unique online tools to more effectively solicit and manage orders for group fundraising campaigns. Aptos offered all this and more.

Like many retailers, Purdys Chocolatier faces the challenge of supporting growth while meeting a wide range of customer needs and expectations, said Sean Cook, vice president, Digital Commerce, for Aptos. Aptos Digital Commerce and Aptos Enterprise Order Management in an integrated, single platform solution will enable Purdys to engage customers differently, in a personalized manner to address their specific needs and preferences, while streamlining digital commerce/web operations to gain efficiencies and reduce complexity.

With over 122,000 stores live on its cloud-based platform, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues.

Aptos: Engaging Customers Differently
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently ? by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industrys most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experienceno matter when, where or how they shop. Learn more: www.aptos.com.

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Aptos, the Aptos logo and Singular Commerce. Seamless Experiences are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

Tila Pacheco
Lutz PR for Aptos
+1 714 256 8452