Planning / Jan. 16, 2018

REI Successfully Implements Allocation Planning Solution From TXT Retail, an Aptos Company

The US outdoor retailer deploys TXT Retail in the cloud to deliver optimal product selection across its 150 stores nationwide

ATLANTA, Jan. 16, 2018 — TXT Retail, an Aptos Company, today announced that REI Co-op, the largest U.S.-based consumer co-op and specialty outdoor retailer, has successfully implemented the TXT Retail solution for Allocation Planning across its 150 stores nationwide. REI is continuing to expand its use of TXT Retail’s industry-leading merchandise lifecycle management suite with the recent selection of TXT Retail’s Assortment Planning solution that will help REI accelerate its creation of customer-focused assortments on a localized basis.

Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is the nation’s largest consumer co-op and specialty outdoor retailer. REI operates 150 stores in 36 states, two online stores – and – and an adventure travel company, REI Adventures. REI offers products from all of the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including its own line of award-winning outdoor gear and apparel.

“TXT Retail supports our ongoing efforts to deliver optimal product selection that meets the needs of our customers at each and every location where we serve them,” comments Vaidyanathan Seshan, divisional vice president of merchandising, business intelligence and analytics systems at REI. “Their solution helps us make fast, accurate merchandising and allocation decisions while providing new levels of accessibility and scalability through in-memory computing and deployment on the cloud.”

REI’s Technology team partnered with TXT Retail to support TXT Retail’s first deployment of Allocations in the AWS Cloud. The TXT Retail Allocation three-tiered application was deployed as a Microsoft Windows workload on AWS’s Elastic Compute Cloud (EC2) instances running IIS, SQL and OLAP (SSRS). Security features of AWS, including EBS Volume Encryption, Security Groups and Virtual Private Cloud, are used to deliver a highly available, secure, directory aware workload. The AWS tech stack was further leveraged using server less technologies (Lambda, AWS Aurora and AWS API Gateway) to create a near-real-time integration between TXT Retail Allocation and REI’s on-premise systems.

The configuration of the AWS infrastructure and TXT Retail workloads was validated through third party consulting and security companies to confirm the deployments are well architected to be secure, high-performing, and resilient.

“We appreciated TXT Retail’s partnership in achieving this important technology and business milestone for REI,” added Seshan. “The implementation of TXT Retail Allocation with AWS provides that unique combination of new business capability supported by advanced technology that ultimately supports REI’s goals of innovation that directly supports our Shoppers.”

“The TXT Retail cloud implementation furthers REI’s move to utilize powerful new technologies in support of the achievement of critical business goals,” notes Simone Pozzi, general manager, TXT Retail, an Aptos Company. “We are proud to have partnered with REI in this successful implementation and look forward to continuing the rollout of our end-to-end merchandise lifecycle management suite, having started the next project phase with additional elements of Assortment Planning.”


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Kristen Miller
Aptos, Inc.
+1 678 695 6566