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Press Releases / Jun. 08

Ron Jon Surf Shop Selects Aptos Digital Commerce with Integrated Enterprise Order Management to Support Next Wave of Growth

New Website Will Feature Responsive Design, Compelling Content and Commerce – All in the Cloud – Expanding the Retailers Reach to Consumers Worldwide

IRCE 2016 – CHICAGO – June 8, 2016Aptos, Inc., (formerly Epicor Retail), a recognized market leader in retail technology solutions, today announced Ron Jon Surf Shop has selected Aptos Digital Commerce with integrated Aptos Enterprise Order Management to power its new eCommerce site. The new site will combine content and commerce to bring an inspiring digital brand experience to surf and beach lovers worldwide.

Headquartered in Cocoa Beach, Fla., the retailer operates 13 stores in the U.S. and is growing with recent store openings in Orlando and the Alabama Gulf Coast. In conjunction with the expansion of its physical locations, the company is investing in Aptos technology to grow its eCommerce business to support an improved and more personalized online customer experience.

As a recognized worldwide icon for the surf and beach lifestyle, the company’s flagship 52,000- square-foot Cocoa Beach, Fla. store is the world’s largest surf shop and is open 24-hours-a-day, 365- days-a-year. Along with surfboards, skateboards and home dcor, the company sells its own line of apparel as well as merchandise from surf culture and lifestyle brands such as Billabong and Hurley. Ron Jon also has licensed stores in several airports and abroad in Cozumel, Mexico and Turks & Caicos.

In addition to leveraging Aptos’ Digital Commerce and Enterprise Order Management solutions, the retailer will rely on Aptos to fully design the new website, revamping its entire eCommerce presence in a streamlined 180-day implementation.

Aptos Digital Commerce empowers organizations to engage with customers consistently no matter how they choose to interact and instantly customize each customer’s experience to reflect his or her preferences and purchase history. Through user-friendly content management, centrally managed product information management, easily created promotions, seamless order management and in- depth reporting and analytics, Aptos Digital Commerce supports unique experiences that drive sales and loyalty.

Ron Jon will also leverage the integrated functionality of Aptos Enterprise Order Management to support singular commerce on an integrated platform to manage orders across multiple channels and support consumer expectations for order delivery options and speed. Aptos Enterprise Order Management supports a single view of the customer, inventory and the order to profitably manage all commerce orders throughout their lifecycle, from initiation to fulfillment and back (RMAs).

The new site will feature responsive design to support optimal viewing and navigation across a wide range of devices (from desktop computer monitors to mobile phones). As well, the platform will enable Ron Jon to showcase rich content to convey the look and feel of its surf lifestyle brand while attracting new visitors, and helping improve site conversion. The Aptos Digital Commerce SaaS-based platform will deliver quarterly upgrades, providing new features and functional enhancements to empower Ron Jon to keep up with consumer trends while easily scaling its online business.

“Aptos proven technology blend of fully integrated eCommerce, order management, content management and Product Information Management will enable Ron Jon to achieve efficiencies in managing our online business, while supporting inspired digital experiences to help grow our Ron Jon customer base worldwide,” said Gillian Fannin, general manager of online for Ron Jon Surf Shop.

“We’re proud to welcome Ron Jon Surf Shop to the Aptos retailer customer community which features a leading roster of premier lifestyle brands,” said Noel Goggin, CEO and culture leader for Aptos. “The Aptos Digital Commerce suite will enable Ron Jon to engage customers differently through online channels, supporting authentic and experiential customer engagement that is consistent with its brand and which will complement its store growth.”

With over 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues through singular commerce and seamless experiences.

Aptos: Engaging Customers Differently

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industrys most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experienceno matter when, where or how they shop. Learn more: www.aptos.com.

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo and Singular Commerce. Seamless Experiences are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

Contact:
Kristen Miller
Aptos, Inc.
+1 678 695 6566
kmiller@aptos.com

Erin Lutz
Lutz PR for Aptos
+1 949 293 1055
erin@lutzpr.com