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Planning / Sep. 25, 2019

Thai Retail Leader Central Group Modernizes Merchandise Planning with Aptos

CRC Sports Co Ltd and Robinson Public Company Limited to optimize merchandise precision and inventory levels with Aptos technology

ATLANTA — September 25, 2019 — Aptos, Inc., a recognized market leader in retail technology solutions, announced today that Central Group, Thailand’s largest multi-format retailer, will deploy Aptos Planning technology to optimize merchandise planning functions.

As the number one retail and service business in Thailand, Central Group will leverage the Aptos Planning solution to support the full spectrum of its planning processes, including merchandise financial planning, open to buy, allocation and replenishment.

The solution will be deployed across two of Central Group’s subsidiaries: Robinson Public Company Limited (Robinson) and CRC Sports Co Ltd. Robinson is a popular department store that is a prime shopping destination for clothing, cosmetics, accessories and housewares, and that operates 49 stores across Thailand. CRC Sports is the number one sports retailer and distributor in Thailand and operates more than 200 stores in Thailand under the SuperSports multi-brand stores, as well as mono-brand outlets such as Crocs, Skechers and New Balance.

Across both the Robinson and CRC Sports businesses, Aptos Planning will support merchandise activities from strategic planning and budgeting, to planning by attributes, to keeping the financial and open to buy controls firmly in place. As product delivery to the store approaches, the allocation and replenishment capabilities will enable Central Group to optimize in-season merchandise management and inventory levels across products and locations to accommodate shifting market dynamics.

“Modern information technology systems empower Central Group to deliver superior value to our customers and support our position as a leader of multi-format, multi-category retailing in Thailand, Southeast Asia and Europe,” said Tony Morton, President at CRC Sports. “When evaluating merchandise planning applications, it was clear to us that Aptos Planning was the best fit for our business based on the solution’s robust and advanced functionality, Aptos’ laser-focus on the retail market, and the vast planning expertise of the Aptos team.

“As Central Group moves forward on its position as a leader in omnichannel retailing, we required a solution that would allow us to optimally manage merchandise across each of our markets, channels and locations, resulting in an improved buying experience for our customers and more profitable collections for the business. Central Group’s retail success is driven by dominant brands, uniquely talented people and modern retail systems; we feel our investment in Aptos is in line with our commitment to retail systems innovation,” concluded Morton.

“Central Group has been a powerful contributor in Thailand’s economic development for over 70 years and offers a diverse portfolio of market leading businesses in Southeast Asia,” said Noel Goggin, Aptos CEO and culture leader. “With retail sales in Southeast Asia expected to almost double in the next five to six years, there is tremendous opportunity for Central Group to capitalize on its retail sector leadership as it pursues growth both at home and internationally. Aptos is proud to partner with Central Group on its growth and modernization journey, providing the solid foundation it needs to optimize critical retail planning and merchandising functions.”


About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Kristen Miller
Aptos, Inc.
+1 678 695 6566