CRM / Jan. 17, 2017

The Fragrance Outlet Accelerates Growth, Omni-Channel Transformation with Aptos Retail Technology in the Cloud

Aptos’ Cloud-Based Singular Commerce Platform Makes Perfect ‘Scents’ for Leading Fragrance Retailer

NRF 2017 – NEW YORK CITY, January 17, 2017 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced The Fragrance Outlet, one of the nation’s largest retailers of genuine designer fragrances and related accessories, has selected the Aptos Singular Commerce™ platform in the cloud to support the retailer’s continued growth and omni-channel transformation.

An Aptos customer since 2011, The Fragrance Outlet has more than doubled its store count in recent years and launched an eCommerce website at Now with over 100 Fragrance Outlet and Designer Fragrances stores in the United States and Guam, the retailer plans to add an additional 10 to 15 locations in 2017.

To support its accelerated growth, The Fragrance Outlet has extended its partnership with Aptos and continues to leverage the following solutions: Aptos Store for point of sale, Aptos Sales Audit, Aptos CRM and Aptos Merchandising, including Aptos Allocation & Replenishment. With all Aptos solutions deployed in the cloud, The Fragrance Outlet can focus on serving its customers and running its business – not running IT.

The Fragrance Outlet has seen first-hand the value that Aptos solutions – and the cloud – can deliver. The retailer went live with Aptos Allocation & Replenishment in June 2016, already resulting in a 22 percent decrease in inventory levels and reduced warehousing costs while continuing to see positive sales growth.

“Aptos Allocation & Replenishment allowed us to forecast customer demand to identify each store’s unique selling patterns to create the ideal forecast at a SKU level,” said Matthew Ware, director of retail systems at The Fragrance Outlet. “This allowed us to lower inventory levels and increase sales and profitability, while elevating customer satisfaction.”

As The Fragrance Outlet transforms its business for omni-channel retailing, Aptos Store will allow the retailer to integrate its store operations across every channel, location and touchpoint. With Aptos CRM, The Fragrance Outlet will have a 360-degree view of each customer to create personalized interactions across channels that drive sales, enhance loyalty and nurture campaign effectiveness.

“With Aptos solutions in the cloud The Fragrance Outlet is empowering its associates to deliver the highest levels of customer service, while providing the reliability, scalability and robust functionality we need to take our business to the next level,” said Scott Kanter, CEO at The Fragrance Outlet. “We are
energized about our extended partnership with Aptos and the ability to provide seamless omnichannel experiences to our customers.”

“The Fragrance Outlet understands how to leverage the power of the cloud to engage customers differently and fuel growth,” said Noel Goggin, Aptos CEO and culture leader. “Cloud solutions are extremely agile and scalable in their ability to support new stores, channels and markets, and we look forward to supporting The Fragrance Outlet on its singular commerce journey and plans for expansion.”

With over 125,000 stores live on its Singular Commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently” In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

Kristen Miller
Aptos, Inc.
+1 678 695 6566

Erin Lutz
Lutz PR for Aptos
+1 949 293 1055