Category Archives: Uncategorized

The Buckle, Inc. and Aptos Embark on Omni-Channel Retail Technology Initiative

As a leading specialty retailer of apparel, accessories, and footwear for fashion-conscious young men and women, Buckle (NYSE: BKE) has earned a reputation as one of America’s favorite denim destinations by offering a wide selection of fits, finishes, and styles from several leading brands, including the Company’s exclusive private label brands.

Staying true to its mission of creating the most enjoyable shopping experience possible for its guests, the retailer is modernizing its retail technology infrastructure to enhance its ability to create exceptional high-touch, individualized shopping experiences. Buckle is partnering with Aptos to outfit its enterprise with Aptos’ integrated solution suite offering proven retail technology in the cloud to transform its omni-channel operations and deliver powerful, personalized experiences for its guests.

Want to learn more? Read the full story here.

Centennials: The Next Big Thing in Retail

There are 14 million Centennials age 18 or over in the US, and 55 million more growing up fast. By 2018 they will they wield close $200B in purchasing power, and retail stores will be filled with these kids – either as shoppers or associates.

We think its time to start paying attention to what make them tick, what makes them shop, what makes them buy. Aptos Marketing Director Dave Bruno has researched this generation extensively, and he enjoys speaks about them to retail organizations and at industry events.

Jessica Binns, Contributing Writer for Apparel Magazine, attended one of Dave’s recent sessions on Centennials, and wrote a great summary of his research and point of view in the latest issue.

Take a look, and you too can be #OnFleek!

Now On Demand: Debbie McCarthy of DXL and Greg Girard of IDC Join Aptos for Size Curve Webinar

Most retailers can attest to the complexity and challenges inherent in creating size curves that align to local demand patterns. Too often, the sheer volume of data will cause most merchants attempting to align size profiles with each store to swing and miss.

However, help is on the way. To discuss how new technology can help manage the complexity of modern size curve management, Aptos sponsored a webinar produced by Apparel magazine. The panel discussion, moderated by Susan Nichols, Publisher of Apparel, featuring three size curve experts:

Greg Girard,  Program Director, Merchandise Strategies, IDC
Debbie McCarthy, VP of Merchandise Systems Support, DXL
Nick Leeper, Director, Product Management, Analytic Applications, Aptos

The enlightening and engaging discussion is now available on demand. Tune in to see if the technology may be a fit for your organization.

A Truly Self Made Brand: Visiting Windsor Fashions

A few weeks ago, several Aptos colleagues spent the day visiting long-time Aptos client Windsor Fashions. As part of the visit, the good people at Windsor gave us a tour of their operation, where they maintain extremely careful watch over every aspect of their brand.

From managing model selection and photo shoots for all their advertising and digital channels (as pictured above), to building all their store fixtures in a wood shop embedded in their Southern California DC, they pay attention to every detail.

An impressive commitment to brand from an impressive company.

Thanks for a great visit!

Engaging Customers Differently

It happens to many of us too often, and we’ll bet it’s happened to you: You need to buy something, and you brace yourself slightly to manage the experience. Because whether you’re shopping for skis in a store or for shirts online, part of you anticipates having to work—and sometimes fight—just to get what you want.

But every once in a while you’re pleasantly surprised: You’re served by a person (or a digital commerce solution) who delivers exactly what you want—and more—at a much higher standard than you had come to expect. A person who sees every part of the interaction from your point of view and who directs it around your interests, not theirs.

In essence, you’re engaged differently. And in the process, you’re made to feel differently—and infinitely better—about your entire shopping experience. You remember it. You savor it. And you mark it as a bar you want every other retailer to clear.

Above and beyond

Aptos gets it. We understand that, as a retailer who aspires to lead, you want to delight your customers. (Besides, most of them now won’t have it any other way!) Which is, in part, why you’re here.

But we also understand that you want and expect to be delighted with us, from your initial conversation through your implementation and for years to come.

And that’s why, early on, we made a commitment to engage our customers differently. To go above and beyond what other providers accept as their tried and true. And to deliver superior value, and a superior experience, at every point of engagement in response to your every need.


True Religion talks about leveraging Aptos to engage customers differently


A choice to excel

We start by taking the time to fully understand those needs. We choose to ask in-depth questions because we want to achieve in-depth results, based on the best possible fit between our solutions and your environment, processes, customers and objectives. And because we know that, ultimately, your interests and our interest are one and the same.

We choose to serve you not as vendors engaged in a sale but as collaborative partners engaged with your business. Our responsibility extends far beyond delivering solutions to ensuring they perform continually as intended to drive your customer relationships, enterprise processes, growth and bottom line.

We choose to be guided first and foremost not by the pursuit of profit but by sound principles, so we can work together for the right reasons in the right way: The Aptos Way—creatively, urgently, authentically and reliably. It’s who we are, and it makes both for better solutions and stronger relationships.

And with all of this, we’ve chosen to commit ourselves not just to promises to but to results. We recognize that the value we derive is inexplicably linked to the value we deliver. Which is why we’ve chosen, with confidence, to link our own compensation directly to your perception of our success: of how well you think we’re working on your behalf to help move the needle on your success.

“Our engagement with Aptos has built trust, honest dialogue, and mutual accountability. That’s made a real difference to our relationship & results.”

~ charming charlie

The opportunity option

At Aptos, these choices are not about branding. They reflect a way of thinking that informs everything we do and every decision we make. They’re at the heart of a proven and very different approach to customer engagement that benefits you and us. After all, being an agent of extraordinary service is fact an extraordinary pleasure that we want to experience time after time.

Like all companies, including your company, we have an opportunity option: a choice and a chance to do something different and uncommon and immensely rewarding for our business and ourselves, by doing something remarkable for our clients. In large measure, it’s why they’ve elected to be our clients: they want a better experience that in all ways delivers more.

What about you?