Category Archives: Uncategorized

Aptos at Retail Week 2017: Noel, Steve and Richard Class Up the Joint!

When Aptos CEO Noel Goggin told us at Now Trending that the Retail Week Awards ceremony was “like the Oscars,” we didn’t know exactly what he meant until we saw the photos from the event.

Indeed British retail’s annual celebration of the best and brightest in the business looks like a world-class affair. And without a doubt Noel, Steve Towe and Richard Willis helped up the event’s image another notch, as evidenced by this photo of the guys in their finest black tie finery!

Looks like those visits to the high street paid off in a big way, gents!

POS Partner Boot Camp: Partners that Play Together, Succeed Together

As the POS Partner Boot Camp draws to a close, we thought this photo perfectly captured the spirit if the program: partners that play together, work well together.

Pictured here are Jennifer Deschamps of Aptos and Ravindra Barna Harish of Infosys, sharing a drink before dinner  with the entire group. From what we have heard, our mutual future with our partners looks brighter than ever!

Safe travels home, everyone!

The Buckle, Inc. and Aptos Embark on Omni-Channel Retail Technology Initiative

As a leading specialty retailer of apparel, accessories, and footwear for fashion-conscious young men and women, Buckle (NYSE: BKE) has earned a reputation as one of America’s favorite denim destinations by offering a wide selection of fits, finishes, and styles from several leading brands, including the Company’s exclusive private label brands.

Staying true to its mission of creating the most enjoyable shopping experience possible for its guests, the retailer is modernizing its retail technology infrastructure to enhance its ability to create exceptional high-touch, individualized shopping experiences. Buckle is partnering with Aptos to outfit its enterprise with Aptos’ integrated solution suite offering proven retail technology in the cloud to transform its omni-channel operations and deliver powerful, personalized experiences for its guests.

Want to learn more? Read the full story here.

Centennials: The Next Big Thing in Retail

There are 14 million Centennials age 18 or over in the US, and 55 million more growing up fast. By 2018 they will they wield close $200B in purchasing power, and retail stores will be filled with these kids – either as shoppers or associates.

We think its time to start paying attention to what make them tick, what makes them shop, what makes them buy. Aptos Marketing Director Dave Bruno has researched this generation extensively, and he enjoys speaks about them to retail organizations and at industry events.

Jessica Binns, Contributing Writer for Apparel Magazine, attended one of Dave’s recent sessions on Centennials, and wrote a great summary of his research and point of view in the latest issue.

Take a look, and you too can be #OnFleek!

Now On Demand: Debbie McCarthy of DXL and Greg Girard of IDC Join Aptos for Size Curve Webinar

Most retailers can attest to the complexity and challenges inherent in creating size curves that align to local demand patterns. Too often, the sheer volume of data will cause most merchants attempting to align size profiles with each store to swing and miss.

However, help is on the way. To discuss how new technology can help manage the complexity of modern size curve management, Aptos sponsored a webinar produced by Apparel magazine. The panel discussion, moderated by Susan Nichols, Publisher of Apparel, featuring three size curve experts:

Greg Girard,  Program Director, Merchandise Strategies, IDC
Debbie McCarthy, VP of Merchandise Systems Support, DXL
Nick Leeper, Director, Product Management, Analytic Applications, Aptos

The enlightening and engaging discussion is now available on demand. Tune in to see if the technology may be a fit for your organization.

A Truly Self Made Brand: Visiting Windsor Fashions

A few weeks ago, several Aptos colleagues spent the day visiting long-time Aptos client Windsor Fashions. As part of the visit, the good people at Windsor gave us a tour of their operation, where they maintain extremely careful watch over every aspect of their brand.

From managing model selection and photo shoots for all their advertising and digital channels (as pictured above), to building all their store fixtures in a wood shop embedded in their Southern California DC, they pay attention to every detail.

An impressive commitment to brand from an impressive company.

Thanks for a great visit!