Aptos 2023 Golden Quarter Consumer Survey

To meet sales targets this Golden Quarter, retailers will need to engage shoppers of all ages. But Gen Z – those now aged between 11 and 26 – will be an especially important audience. To better understand Gen Z’s preferences and shopping behaviours in the Golden Quarter, Aptos surveyed 2,000 Gen Z consumers in the UK.

Our survey findings offer clear guidance for retailers on this demographic’s expectations for store experiences, stock availability, omnichannel cohesion and more. Learn what it takes to build loyalty with Gen Z in the Golden Quarter and all year round.