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Pop-Upended: Bringing the Store to Places Where Customers Gather

Retailers are building brand loyalty and boosting sales by popping up shops where customer experiences happen.

In this ON-DEMAND Webinar, Melissa Gonzalez, founder and CEO of The Lionesque Group and author of “The Pop-Up Paradigm,” and Dave Bruno, brand director at Aptos, outline what’s fueling the experience economy and examine some of the most creative and effective off-site pop-up strategies.

And in a live discussion, RetailWire BrainTrust panelist Patricia Waldron joins in to explore further opportunities for the pop-up trend.