If you’re not tech-savvy, not tech enabled, then you’re not good enough. That may sound harsh, but it’s what your customers expect these days. It’s also true that Tech DNA doesn’t just stop at the customer experience—it drives everything. Technology can drive recruiting and personnel development; planning, procurement and supply chain; logistics and operations; and marketing. Each of these business areas impact your overall brand experience, for better or for worse. So, it’s in your best interest to make sure all of these areas are operating as efficiently as possible.
View this iPaper to learn how you can embed tech DNA into all facets of your organization.