Jeff Fromm: Building a Digital-First Brand

Jeff Fromm, an international speaker on youth culture trends, shares what brands need to do first, before even thinking about digital, to make sure digital communications are relevant and authentic. He explores what it takes to reach those elusive digital-native Millennials and Gen Z’s and covers several brands who are doing it right—and some who have missed the mark—in their efforts to market to today’s consumers who demand more from the companies they do business with.