In our final episode of the series, we interview John Hazen, Chief Digital Officer at Boot Barn. From his inauspicious start running e-commerce after being “discovered” on his skateboard in the company parking lot, John has become an omnichannel thought leader in luxury fashion and apparel. He explores how to change the culture of a company by embedding technology from the get-go and instilling a “fail fast” mentality to create momentum for change.
Becoming Technology Driven: How Retailers Can Recalibrate Their DNA and Embed IT Into All Facets of the Organization iPaper
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