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Nikki Baird: Strategies for Store Experience Innovation

Aptos’ VP of Retail Innovation, Nikki Baird, dives into store experience innovation strategies that she’s seen break barriers and change cultures. Nikki also challenges the retail industry to reevaluate how store performance is measured now that customer acquisition and brand ambassadorship are higher priorities for many retailers. Nikki is a top global retail industry influencer, former managing partner at RSR Research and was a principal analyst at Forrester Research.