The Art and Science of Being Global and Acting Local: How a ‘Global Early’ Mindset Can Help Retailers Better Connect with Consumers

Being global early is critical for brands striving to compete and thrive in the disruptive era.

Big or small, emerging or established, all brands must know their customers — their “tribe” — on a deeper level and be able to connect with them wherever they are.

By viewing this iPaper, you’ll learn why it’s important that you:

• Are global out of the gate.
• Find your tribe wherever they are in the world.
• Are prepared to compete against global brands.

We delve into how retailers at all stages of maturity can balance global business-savvy and hyper-local strategies to build scalable international brands.