Marketers and retailers are now realizing that demographic data is no longer enough. Retail leaders are paying closer attention to shopper behavior—this data can help create more relevant experiences and cultivate a community that brings like-minded people together. The end goal is to create a digital watering hole: a space where target customers can come together, ask questions, share ideas and build relationships.
View this iPaper and learn how brands like aerie, Huckberry and Sephora are finding their tribe in a post-demographic world. We’ll explore four steps to help you do the same.