From your customer’s point of view, your cosmetics store or department is a wonderland of choice. The sheer abundance of products, brands, colors and scents can seem gloriously over the top. But from your perspective, the challenge of maintaining that selection can be nothing short of overwhelming.
Your marvel of modern merchandising depends on some very complex and critical processes. Timely allocation and replenishment of your assortments are essential to ensure you are always in stock with the favorites your loyal customers depend on, while staying on trend with the new and ever-changing items you need to cross-sell, up-sell and grow your base. And because you’re not just selling products but also confidence and pride, you need to be able to engage your customers one-on-one with reliable information, expert advice and personalized offers at every touchpoint. Its not a job for lightweights, and spreadsheets need not apply.
With Aptos, you’ll put a heavy-hitter behind the scenes to support both your retail operation and your valued clientele. In-store or online, our merchandising solutions keep you in complete control of your inventory, and keep your customers in touch with the products they love. Our store and CRM solutions ensure they enjoy seamless experiences and build deep connections with your brand, while advanced audit and analytics enable you to streamline and leverage data throughout your enterprise. In all these ways, Aptos provides the foundation you need to help your cosmetics business thrive.
Aptos Solutions for Cosmetics
From managing merchandise and planning, to engaging and supporting customers with detailed, personalized information in every channel, to optimizing data and operations, Aptos equips you to run your retail cosmetics business more efficiently, responsively and profitably. Learn more about our solutions, services, and results.