CRM / Jul. 13, 2017

Cole Haan Selects Aptos Enterprise Order Management to Support Best-in-Class Omni-Channel Retailing

Iconic American Lifestyle Accessories Brand and Global Retail Powerhouse Expands Use of the Aptos Singular Commerce Platform to Offer Seamless Customer Experiences

ATLANTA, July 13, 2017 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced Cole Haan LLC has selected the cloud-based Aptos Enterprise Order Management solution to enhance its best-in-class omni-channel retail operations.

Headquartered in Greenland, New Hampshire, Cole Haan is an iconic American lifestyle accessories brand and retailer of premium men’s and women’s footwear, handbags, leather accessories, outerwear and eyewear.

Through the years, what began in 1928 as the vision of Trafton Cole and Eddie Haan to manufacture the highest quality leather footwear, has grown and evolved to a global retail powerhouse with an expansive range of products representing the distinctive Cole Haan commitment to craftsmanship, timeless style and design innovation.

In recent years, Cole Haan has transformed its business model. Exclusively a wholesaler until 1982, the company today has extensive retail operations, with 259 stores across 30 countries, along with a thriving e-commerce business.

Cole Haan leverages the Aptos Singular Commerce platform, including Aptos Store for point of sale and mobile point of sale, Aptos Customer Relationship Management and Aptos Audit and Operations Management.

The addition of Aptos Enterprise Order Management will support Cole Haan’s direct-to-consumer initiatives with robust omni-channel capabilities to integrate its digital and physical retail channels and support one complete view of customers, inventory, orders and more.

Aptos Enterprise Order Management functions across all in-store and digital touch points, including complete integration with Aptos Store, for a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfillment, logistics and analytics.

“Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey,” said Ron Edwards, chief operating officer, Cole Haan. “The addition of Enterprise Order Management will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or, while enabling associates to provide customers with ‘endless aisle’ capabilities and streamlined returns of online purchases in the store.”

“Cole Haan captures the hearts and minds of loyal fans the world over with its combination of high-quality, distinctive merchandise and its unwavering focus on the customer,” said Noel Goggin, Aptos CEO and culture leader. “We’re proud to partner with Cole Haan to expand and enhance its omni-channel proficiency. With one view of the customer, inventory and orders, Cole Haan will be well-positioned to deliver on seamless customer journeys that transcend shopping channels.”

With over 125,000 stores live on its Singular Commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:
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Aptos, the Aptos logo, and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

Diane Gane
+44 7803 029863

Kristen Miller
+1 678 695 6566