Omni-channel retailer relies on TXT Retail to accelerate product development and sourcing
ATLANTA, July 12, 2018 — TXT Retail, an Aptos Company, today announced that HSE24, the German retailer selling through television, online and mobile channels, has selected the TXTPLM cloud-based solution to streamline and accelerate product development and sourcing.
Launched in 1995, HSE24 was first focused on TV shopping but has since developed into a true omni-channel retailer leveraging all relevant media platforms. Each year, HSE24’s merchandising range features more than 20,000 products in the DACH region — most of them exclusive — in the segments of fashion, jewelry, beauty, wellness, household, and home and living. The group operates in Germany, Austria, Switzerland, Italy and Russia.
“HSE24 has over 2 million active customers that interact with us through all media platforms, from TV and online, smartphone and tablet, all the way to smart TV,” explains Jan Schulze, CMO at HSE24. “Our customer-driven approach, where the shopper decides how, where and when he wants to buy, calls for ever-more-responsive product development and sourcing. TXT Retail will help us streamline and further accelerate the process through more accurate line planning, tighter connections between product development and our supply partners, as well as standardized information and procedures.”
HSE24 will manage with TXTPLM the end-to-end lifecycle of its merchandise products: from collection planning to product development, and material and quality management to supplier collaboration. The use of a centralized solution will help reduce redundant activities, such as re-keying of information and back-and-forth communications while fostering collaboration and visibility throughout the process.
“We are excited to partner with a pioneer in modern home shopping and digital retailing such as HSE24,” comments Noel Goggin, Aptos CEO and culture leader. “Our extended PLM approach seamlessly integrating product development with line planning and the supply chain is key for omni-channel retailers that have a strong need for speed, orchestration inside the company and with suppliers, and complete visibility over data and processes.”
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In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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