In-store experiences, speed to market and omnichannel cohesion matter most to UK, US consumers
ATLANTA — November 26, 2019 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced the findings of its 2019 Golden Quarter Consumer Survey. Data from the report emphasized consumers’ escalating expectations for store experiences, stock availability and a unified journey across in-store and digital channels.
The survey of 4,000 consumers (2,000 in the United Kingdom and 2,000 in the United States) identified shopping habits and preferences in the Golden Quarter, the peak retail sales period that runs from October through December.
Key takeaways from Aptos’ 2019 Golden Quarter Consumer Survey include:
The survey also assessed respondents’ feedback on topics such as the role of sales assistants, what encourages shoppers to visit stores, the influence of price on purchase decisions and the importance of store presentation. Survey highlights include:
Going back to basics: A blueprint for 2020 success
Noel Goggin, CEO and culture leader of Aptos, said, “The Golden Quarter presents a surge in footfall and sales, with unlimited opportunity to win customer loyalty and build meaningful connections that will benefit retailers in the years ahead. However, this season can also be unforgiving and simple missteps can cause shoppers to stray to a competitor.
“In the current retail market, there’s an abundance of brands and shopping channels for consumers to choose from. Shoppers have so many options, and as such they can be very unpredictable in their choices.
“As Aptos’ 2019 Golden Quarter Consumer Survey highlights, retailers cannot afford to ignore the basics. Survey respondents reinforced the enduring importance of store experiences, customer engagement, merchandise management and omnichannel excellence in the Golden Quarter — and throughout 2020.”
Click here to download Aptos’ 2019 Golden Quarter Consumer Survey, “Building Retail Loyalty and Connections in the Golden Quarter.”
Survey methodology
The survey was performed on Aptos’ behalf by global market research firm 3GEM, which surveyed 4,000 consumers (2,000 in the U.K. and 2,000 in the U.S.) in October 2019.
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omnichannel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com.
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Contact:
Kristen Miller
Aptos, Inc.
+1 678 695 6566
kmiller@aptos.com