Dutch fashion brand leverages Aptos technology to plan collections and assortments for 200+ stores, online channel
ATLANTA — November 5, 2019 — Aptos, Inc., a recognised market leader in retail technology solutions, announced today that Dutch fashion brand WE Fashion is leveraging Aptos solutions to manage its merchandise financial planning, range planning and assortment planning processes across its 200+ stores in Europe and its growing online channel.
Supporting WE Fashion’s entire product range, Aptos technology is helping WE Fashion meet emerging business requirements, including the need to optimise its collections and assortments for omnichannel.
Headquartered in Utrecht, Holland, WE Fashion is an original fashion brand with stylish, high-quality and accessible collections for men, women and kids. The collections are sold through its own stores, wefashion.com and online partners. With around 210 shops and 2,500 employees, WE Fashion can be found in the Netherlands, Belgium, Germany, France, Luxembourg and Switzerland.
“We consider Aptos a true partner to support our journey to omnichannel optimisation,” states Koen Aben, Omni Retail Director at WE Fashion. “The first release of the Aptos Planning solution was successfully completed. The results achieved in terms of merchandising precision and visibility throughout our omnichannel operations, coupled with the proven flexibility of the solution, have encouraged us to extend the scope of the project to meet new business requirements. We are happy with the support from the Aptos team and the flexibility of the Aptos Planning solution to continuously evolve as our business needs change.”
“We utilise Aptos’ solution to plan for our own stores, online channels (including online partners) and wholesale,” notes Aben. “Our shops not only differ in terms of location and size but also in terms of collections they sell. Assortment variety coupled with our fast-fashion and omnichannel approach have made the planning activity increasingly complex, which makes the collaboration with Aptos extremely important to our business.”
WE Fashion’s planners are leveraging Aptos Planning to manage all aspects of strategic planning and budgeting. The solution helps planners set growth targets from any angle, by line or channel, individually or in any combination. Targets set by planners become a unified starting point for the buyers who rely on the solution to build accurate assortment plans and determine the ideal product ranges and price lines for each unique location, channel and customer segment.
Aptos Planning is in use by over 40 planners and buyers throughout the organisation.
“Users particularly appreciate the Excel UI of the Aptos solution which represents a familiar environment, making the planning task extremely intuitive. Centralisation across channels has helped streamline the planning process, increased the overall visibility on operations and ultimately accelerated decision making,” said Aben.
“We are proud to work with the talented and visionary WE Fashion team and of the long-term partnership we share,” said Noel Goggin, Aptos CEO and culture leader. “Our merchandise and assortment planning solution is a best match for fashion players who handle the complexities of fast innovation, wide assortments and omnichannel retail models.”
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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