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Analytics / Feb. 06, 2018

WSS Completes Successful End-to-End Retail Technology Overhaul with Aptos Solutions in the Cloud

Athletic Specialty Footwear Retailer Implements the Aptos Singular Commerce Platform to Support Omni-Channel Growth, Expansion to New Markets

ATLANTA, Feb. 6, 2018 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced that WSS, a Los Angeles-based premier athletic specialty footwear retailer, has successfully deployed Aptos’ Singular Commerce platform in the cloud to support authentic customer engagements and the expansion of its store footprint to new markets.

WSS selected Aptos’ end-to-end technology suite to support its continued growth while staying true to its commitment to respectful and authentic customer engagement. The full implementation, which took less than a year to complete, included Aptos solutions for point of sale, order management, customer relationship management, merchandising, analytics, sales audit and digital commerce.

WSS deployed Aptos’ advanced retail technology solutions in the cloud. The results include an efficient implementation timeframe, increased speed-to-value and establishing a foundation to further accelerate WSS’ store expansion.

“Our partnership with Aptos’ Singular Commerce platform allows WSS the opportunity to deliver an exceptional omni-channel experience for our customers, right down to the last detail,” said Rick Mina, WSS president. “Our customer-centric approach to retail, and now omni-channel, allows our customers to interact with the WSS brand seamlessly, whether in store or online,” adds Mina.

“WSS is greatly pleased by the considerable effort and dedication from the Aptos team in working together with WSS to deliver a near-seamless rollout in a relatively short time frame,” said WSS CFO Jeffrey Porter.

“Retailers such as WSS that have business models based on customer centricity with deep roots in local communities are highly effective in building customer loyalty,” said Noel Goggin, Aptos CEO and culture leader. “We are grateful for the trust WSS has placed in Aptos, and we are excited to support WSS as it continues to expand its retail footprint.”


About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

About WSS
WSS is a premier footwear and apparel retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family. WSS’ large store format enables us to showcase thousands of styles from top name brands like Nike, Jordan, Vans, Converse, Adidas, Puma, Skechers, Timberland, etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers.

Founded in Southern California in 1984 by entrepreneur Eric Alon, all WSS stores feature a unique retail format that displays every style and size allowing customers to browse on their own terms, in a hassle-free environment, engaging the friendly and knowledgeable sales staff when they choose. The success of this business model has allowed WSS to continue its rapid expansion into new markets.

WSS is committed to giving back to the communities they serve, partnering in over 350 local events each year. Stay connected to @shopWSS via Facebook, Instagram and Twitter and at

Kristen Miller
Aptos, Inc.
+1 678 695 6566

Carla Banks
+1 908 358 9349