Looking AheadHow Blockchains Will Change Retail
Despite Gartner’s assessment that Blockchain technology is as much as a full decade away from reaching maturity, tech giants and startups alike are investing billions in the technology. And while much of the early hype has centered on Bitcoin, cryptocurrency represents just a fraction of the potential of blockchain to impact how we do business. There have been billions invested in blockchain technology’s ability to impact many aspects of retail, spanning from the supply chain to consumer marketing. The challenge is keeping track of them all, and evaluating which new blockchain-enabled capabilities are important to your unique business.
This collection of materials is designed to help retailers understand blockchain technology and its potential impact on our industry. In this library, we will help you keep track of new investments, new advancements and new opportunities to leverage blockchain technology across the retail ecosystem. Be sure to bookmark this page and check back often for updates, as the technology – and its impact on retail – is constantly evolving.
From the Internet of Things to Trustchains and everything in between, this article presents a “who’s who” and a “what’s what” of blockchain in retail. A great introduction to the many ways blockchain and retail will intertwine in the near future.
Wondering what the future holds for Blockchain, and how that future intersects with retail? Check out our Playbook of Blockchain Possibilities in Retail for examples of blockchain applications that we think have a chance of scoring with retailers, and how quickly they might cross the goal line.