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Aptos Announces the Launch of Aptos Labs, Commits Multimillion-Dollar Investment to Help Solve Retail’s Toughest Challenges

Dedicated Team Focused on Innovation Will Empower Retailers to Create Enterprises Built for Rapid Change

ATLANTA, May 17, 2017 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced a significant multimillion-dollar investment in Aptos Labs, the company’s dedicated innovation development team focused on helping retailers create enterprises built for rapid change.

As retailers face extreme pressure to adapt their businesses for unified commerce, they require a way to simplify omni-channel complexity and accelerate speed to value. Leveraging its leadership in point of sale, customer engagement and order management technologies, Aptos Labs will help retailers keep pace as the needs of digital consumers constantly evolve.

“Consumer behavior has fundamentally changed; it is now time for retailers to consume and apply technology in a way that takes into account the new, rapid retailing model,” said Noel Goggin, CEO and culture leader at Aptos. “Bulky, expensive and hard to integrate on-premise software is a thing of the past. Retailers are looking for ‘what’s next,’ and that’s where Aptos Labs comes in.”

With an emphasis on ongoing innovation, yielding new capabilities and intensifying return on investment, Aptos Labs is developing a cloud-native, mobile-first and unified commerce services platform. The platform will foster an active supporting community of retailers, software partners and system integrators, empowering retailers to quickly onboard new capabilities and create differentiated and personalized customer experiences.

The focus of Aptos Labs’ platform development includes:

  • Microservices architecture
  • Mobile-first, rich client applications
  • Extensibility throughout
  • Cloud-native services
  • Integration to current Aptos Singular Commerce solutions

“Aptos Labs is focused on delivering the evolution of our Singular Commerce platform by solving tough problems like in store resiliency, extensibility, and harmonizing logic across channels in a true scalable, cloud-native environment,” said Mike Verdeyen, technology leader at Aptos. “We will achieve this by developing an ecosystem and removing barriers for retailers and partners while keeping auto-scaling and security inherent in the platform with a modern experience for the end user.”

Several leading retailers have partnered with Aptos Labs, with results of those development initiatives expected to be announced at the National Retail Federation’s Retail’s BIG Show, Jan. 14-16, 2018.

With over 125,000 stores live on its Singular Commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently” In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.


Kristen Miller
Aptos, Inc.
+1 678 695 6566
Erin Lutz
Lutz PR for Aptos
+1 949 293 1055