Getting Real About Store Technology

eCommerce has redefined the retail landscape, leaving consumers wanting more from store experiences. While the role of the store has changed, it remains a critical part of the shopping journey and is being redefined by the way consumers live their lives. 

We partnered with Retail System Research (RSR) to understand how retailers can use – and integrate - in-store technology to appeal to consumers in 2024. This report features:  

• An overview of customer expectations of stores
• Research from both consumers and retailers about their expectations and priorities   
• Strategies for better incorporating technology to elevate the store experience 

Download the report to explore how leading retailers are leveraging store technology to stay in sync with customers and increase associate productivity.