How Cole Haan defines the store's role in unified commerce

Stores are here to stay and play a more important part in Unified Commerce strategies than ever. But executing on technology that can truly maximize the opportunity every time a shopper walks into a store is also more difficult than ever.

Hear from an Aptos customer about their plans for Unified Commerce and how they are investing in technology that keeps their stores as a key pillar in their Unified Commerce strategy.