Redefining Retail with Unified Commerce - Fireside Chat

In today’s experience economy, customers expect seamless journeys that connect their digital and physical shopping experiences effortlessly. Yet, many retailers face challenges in delivering true omnichannel experiences due to disconnected systems, data silos, and legacy infrastructure, creating friction in the customer journey.

In this Aptos and Retail Systems fireside chat with Nikki Baird, Vice President of Strategy & Product, the conversation focuses on how unified commerce strategies enable retailers to overcome these obstacles, breaking down barriers between channels to elevate both operational agility and customer satisfaction.

The discussion delves into the strategic advantages unlocked by a unified approach, including enhanced supply chain efficiency, real-time, enterprise-wide inventory visibility, and deeper customer insights that enable personalization across channels. With practical insights on implementing unified commerce, the conversation covers strategies for modernizing technology ecosystems, aligning organizational priorities, and addressing data integrity challenges—empowering retailers to thrive in an evolving retail landscape.

Discover how Aptos supports retailers in redefining commerce to meet the demands of today’s experience-driven shoppers.