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The Art and Science of Delighting Customers

In the past, it was easy for retailers to lower their prices to win over their competition. And these days, no one can beat Amazon on convenience. The best way to differentiate yourself now is to create relevant experiences to delight your shoppers.

View this iPaper to view several examples of retailers that have successfully differentiated in their categories—by identifying their ideal customers, crafting relevant and immersive experiences that align with their customers’ wants, needs and even their core values.

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