Unified Commerce Beyond the Buzz: The Struggle Continues

This eBook delves into the current state of Unified Commerce among UK retailers. In collaboration with Retail Systems, we surveyed 100 retail professionals in the UK to gauge their progress and challenges in integrating Unified Commerce into their omnichannel strategies.

Key Findings:

• 71% of retailers** have embarked on their Unified Commerce journey.
• 29% remain in the early stages** of implementation, grappling with obstacles such as budget constraints, data silos, and insufficient resources.
• Progress is often slowed by leadership disagreements and competing priorities—some focus more on e-commerce, while others emphasize enhancing in-store experiences.
• Despite these hurdles, physical stores remain vital, accounting for 75% of total sales.

We highlight the pivotal role of brick-and-mortar stores in driving customer engagement and boosting conversion rates across all channels. With their expertise and support, Aptos helps retailers navigate these challenges and achieve Unified Commerce success.