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Industry Report

Game Plan for Digital Store Transformation

The concept of digital transformation has been around for several years, and the discussion points can often seem a little vague — agility, customer-centricity, omni-channel, unified commerce, intentional innovation. This custom research report refers to the increasing digitization of the store — and this goes far beyond point-of-sale (POS) and transactions. True digital transformation includes digitally empowering a host of in-store, back-office and customer-facing capabilities.

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