iPaper

The Art and Science of Being Digital-First: How Retailers Can Capture Attention in an Era of Digital Deluge

Today, winning retailers are using their digital properties to communicate their brand promise to consumers at both a local and global level. Their brand story is then integrated into all their stores, into every experience they create and into every story they tell. Even more compelling are brands that stand for something meaningful (and they express that philosophy in a genuine, authentic—and digital first—way).

View this iPaper to explore the four core practices digital-first businesses have embraced to turn their categories, and the industry at large, upside down.