Leader in the French underwear market adopts TXTPLM to speed up product development
ATLANTA — Sept. 19, 2018 — TXT Retail, an Aptos Company, today announced that Eminence, the leader in the French underwear market, will deploy the TXTPLM solution to streamline and accelerate processes for creating and managing its collections. The solution will be leveraged across its two main brands: Eminence and Athena.
The TXTPLM solution will support Eminence in managing all phases of the product lifecycle: the marketing brief, which defines what to sell in which markets and channels, the design and product development, as well as a detailed management of costing.
The project will span the entire organization involving over 80 users in the marketing, merchandising, design, finance, quality, product development and supply chain departments.
Founded in 1944, Eminence designs, manufactures and markets men’s, women’s and kids’ underwear, swimwear and pajamas, as well as technical apparel. Its strongly differentiated portfolio offers quality products and unparalleled comfort. With four manufacturing plants in Europe, a wide distribution network and a growing online presence, Eminence continues to grow its brand in France and internationally.
“We manage our collections from the selection of the thread to the final product,” explains Eric Abriat, Buying and Supply Chain Director at Eminence.
“We have a 15-year-old tool focused on supporting technical development and pricing. With TXTPLM, we want to go beyond that by integrating all stakeholders of the process such as the style department, marketing, finance, R&D, purchasing and quality so that they can all be informed and participate in real time to the progress of each activity.”
“With the use of TXTPLM,” Abriat continues, “we also expect to define more precise costing at the beginning of the process so that we can focus our development activity and our resources on the most promising projects.”
After a thorough evaluation of product lifecycle management solutions, Eminence was impressed with TXTPLM’s ability to manage the complexities of the textile sector, particularly in the underwear category, which includes the combination of sizes and cups in bras, the management of multi-level bill of materials down to the thread, and alternative production and procurement routings. Eminence will also manage with TXTPLM a wide assortment of prepacks — such as T-shirts, boxers and socks coming in the same size but different colors — that are sold in supermarkets and hypermarkets as well as online.
“During the software selection process, we explored and tested a number of different solutions. TXTPLM was definitely the best match to our expectations,” adds Abriat.
“We are proud to work with a group like Eminence that is able to combine tradition and innovation, while always focusing on the authenticity of its brand and the highest levels of service to its customers,” says Noel Goggin, Aptos CEO and culture leader. “TXTPLM is a best fit for textile and apparel companies managing an integrated value chain, from concept to customer, ready to take on the challenges of global expansion and multi-channel operations.”
About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
Follow Aptos on Twitter @Aptos_Retail
Aptos, the Aptos logo, “Engaging Customers Differently” and “Singular Commerce” are trademarks of Aptos, Inc. TXT is a trademark of TXT e-Solutions S.p.A. used by Aptos under license. All other trademarks referenced are the property of their respective owners.
+1 678 695 6566