Iconic island lifestyle brand to adopt modern point of sale solution across more than 160 stores
ALPHARETTA, Ga. — Aug. 5, 2025 — Aptos, a leader in unified commerce solutions, announced today that Tommy Bahama has selected Aptos ONE, a mobile-first point of sale (POS) application built on a cloud-native platform. This strategic investment will allow Tommy Bahama to enhance its already stellar guest experience, optimize store operations and support its multichannel growth strategy, including pop-up retail events.
Based in Seattle, Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations, 26 of which offer a Tommy Bahama restaurant and bar. The Tommy Bahama collection is also available on TommyBahama.com and at the finest U.S. retailers.
With its diverse business model spanning multiple formats, including retail, restaurants, online, wholesale and resorts, Tommy Bahama’s executive vice president of technology, Dave Boland, emphasizes the important role technology is playing in bringing the unique Tommy Bahama brand to life.
“In today’s retail landscape, technology is absolutely foundational to engaging our guests,” said Boland. “In our stores, the experience is largely delivered through our store associates. Aptos ONE will enable our associates to provide highly personalized and frictionless service. The platform’s flexibility will also unlock new opportunities as we continue to evolve our offerings.
“One example is increased mobility. With Aptos ONE, our associates can serve guests right in the aisle while they’re still evaluating purchase decisions, rather than waiting until the guest has already made a decision and walked to the cash wrap,” he added.
“Another advantage of Aptos ONE is its speed. This POS solution is quick and intuitive, enabling more convenient and streamlined transactions. Plus, with Aptos ONE’s highly composable architecture, we’ll be able to add capabilities much faster than before, ensuring our retail experience remains fresh, differentiated and highly aligned with our guests’ needs,” Boland said.
With Aptos ONE, Tommy Bahama store associates will have at their fingertips everything they need to effectively and efficiently serve customers, including real-time inventory information, advanced omnichannel selling and fulfillment options, and guest insights. With the ability to unite transactions across channels, Aptos ONE helps retailers optimize every customer interaction.
Beyond the benefits Aptos ONE will bring to guest and associate interactions, Tommy Bahama’s decision to implement Aptos ONE was driven by several IT and operational considerations:
“Tommy Bahama understands that a powerful brand experience extends to every customer interaction, in stores and beyond,” said Aptos General Manager Jeremy Grunzweig. “With upscale, high-quality products; impeccable service; and a ‘paradise-found’ mindset, Tommy Bahama is a lifestyle retail icon. We’re looking forward to our next chapter of growth and innovation with Tommy Bahama as they deploy Aptos ONE.”
About Aptos
Aptos is the global leader in unified commerce solutions for retailers. Our modern, cloud-native POS and advanced enterprise technologies are trusted by hundreds of retail brands around the world. For over 40 years, Aptos has delivered software solutions that help retailers inspire loyalty, maximize revenue and reduce costs.
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Contact:
Kristen Miller
Aptos, LLC
kmiller@aptos.com