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Aptos News / Nov. 01, 2016

Frank Lord Joins Aptos to Lead Global Sales Efforts

Lord Brings More Than 20 Years of Technology Sales Experience Focused on Helping
Retailers Improve Customer Experience, ROI and Competitive Advantage

ATLANTA, November 1, 2016 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced the appointment of Frank Lord to the position of sales and revenue leader. Lord will be based in the United Kingdom and responsible for Aptos global sales as well as the partner alliances organization. The appointment aligns with Aptos’ strategy to provide world-class sales, services and partner teams to accelerate growth and speed-to-value for retailers across the globe.

Lord brings to Aptos more than 20 years of software and Software-as-a-Service (SaaS) sales leadership experience. He is the former vice president of Worldwide Sales at Oracle Retail and also held the title of vice president of EMEA and APAC Sales, where he was responsible for building sales teams, developing international sales strategies, opening new markets and channels, and establishing strong partner networks. Previous to this, Lord served as vice president of Sales at leading technology companies, including Art Technology Group (ATG), Cisco, and AT&T.

“Frank shares Aptos’ passion for helping retailers grow and profit from the consumer-led revolution in retail with new strategies and technologies for seamless customer engagement and in helping drive ROI by leveraging the cloud,” said Noel Goggin, Aptos CEO and culture leader. “He is deeply committed to providing exceptional customer service — paramount to success and loyalty. We welcome Frank, his vision and leadership in supporting our growth and execution as we extend our value proposition of engaging customers differently on a global scale.”

“I couldn’t be more honored to now be a part of Aptos — a company that is completely focused on helping retailers through its solutions, services and perhaps its most vital asset — its people,” said Lord. “Because Aptos colleagues are invested, an Aptos engagement has an entirely new and different dynamic when compared to the competition. Combined with its ability to deliver the most highly rated, integrated, and complete omni-channel retail solution on the market, Aptos has the opportunity to help retailers deliver immediate value and competitive advantage. Over the long term, this focus on truly partnering with retailers to solve problems delivers value and drives a refreshingly healthy relationship between Aptos and our customers.”

Lord’s hire follows several other key executive appointments recently announced by Aptos including Steve Towe, EMEA leader; Richard Willis, vice president, Solutions Management EMEA; and Debbie Whitmore, people leader EMEA. The addition of these executives, as well as Lord, will support the company’s European expansion following its recent acquisition of BT Expedite.

With over 125,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Aptos and the Aptos logo are trademarks of Aptos, Inc. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

Kristen Miller
Aptos, Inc.
+1 678 695 6566

Erin Lutz
Lutz PR for Aptos
+1 949 293 1055