Blog / Jan. 24

Aptos at NRF 2018, A Photo Album: Engaging Differently at the Industry’s Biggest Event

Allie Howen

While it may in fact be true that Aptos didn’t meet with every single one of the 35,000 retail industry executives that gathered in New York City last week for the National Retail Federation’s annual Big Show, by the end of the event it sure felt like we did. Between the Aptos and TXT Retail booths, we held more than 500 meetings during the three days of the event, and we were active participants in numerous events outside the expo hall, as well.

By all accounts, the 2018 NRF Big Show was a great event, but you don’t have to take just our word for it. We think the photos that we took during all the show activities and events tell the story far better than our words.  So scroll through the photo album below to see exactly how we engaged differently…

Setup Week: From Cold Concrete to a Marketing Mecca in Three Short Days

Aptos at NRF 2018
And so it begins…as our crew arrives at one of our two exhibit spaces Wednesday morning.
Aptos at NRF Day Two
The signs are hung, and the walls and demo stations begin to take shape.
TXT Retail at NRF: Booth Sign
Even the ceilings are accounted for, as the TXT Retail sign awaits a crane.
Aptos at NRF: Number One to Tier One Wall
The walls, complete with high-impact brand messaging, go up next.
Aptos at NRF: Ready For Open
And, finally, we’re ready to open!


SuperSaturday: Always an Emotional and Inspirational Start to NRF Week

(Note: All SuperSaturday photos courtesy of Nicole Taylor of Whole Lotta Grace Photography)


Joe Skorupa, Editor in Chief of RIS News, Kicks off Super Saturday.
Aptos at Super Saturday: Greg Buzek Annual_Report
RetailROI Executive Director Greg Buzek shares how retail helped 27 charities in 14 countries impact the lives of thousands of kids in 2017.
Aptos CEO and Culture Leader Noel Goggin receives a coveted RetailROI “bobble head” from Cathy Hotka, CEO of Cathy Hotka & Associates.
Aptos at Super Saturday: Diane Cerulli speaks to RetailROI crowd
Aptos Account Manager Diane Cerulli shares success stories from Bercy, Haiti, a community Aptos partners with RetailROI to support.

Sunday in the Expo Hall: And We’re Off…

Aptos at NRF: Escalators
Attendees are greeted by a serious welcome from Aptos as they ride the escalators…and land right in our booth!
Aptos at NRF: Sunday Traffic
Traffic in our booth quickly begins to build shortly after the Expo Hall doors open.
The TXT Retail booth begins to build momentum early on Sunday, as well.
Aptos at NRF: Expo Tours
Business Development Manager Ashley Wieden gets Sunday off to a fast start with an Aptos overview presentation to an Expo Hall Tour Group.
Aptos at NRF: Singular Commerce Partners
Aptos Product Leader Mike Verdeyen shares details of our open development ecosystem within our new Singular Commerce platform with 43 technology partners.
Aptos at NRF: Aptos Labs Wheel of Change
Aptos Solution Consultant Jordan Murphy (far right) helps Retail Touchpoints editor Glenn Taylor (center) spin the Aptos Labs Wheel of Change.

Monday in the Expo Hall: Momentum Builds…

Aptos at NRF: TXT Retail Early Monday
Even in the early hours of the day, activity in the TXT Retail is already beginning to heat up.
Aptos at NRF: Dave Bruno FaceBook Live
Aptos Marketing Director Dave Bruno hosts a Facebook Live tour of the (already busy) booth just after the show opens on Monday.
Aptos at NRF: Ivan Fernandez LATAM
Aptos Sales Director Ivan Fernandez describes how Aptos Engages Differently with leading retailers all across Latin America.
Aptos at NRF: Cole Haan Tour
Brandon Critchlow of Cole Haan shares how Aptos enabled their wildly popular pop-up shop in our booth. People loved their new line of 2.ZeroGrand shoes!
Aptos at NRF: Retail ROI Executive Bar
Retail Executives spend time serving drinks in our Retail Executive Bar Monday afternoon, with all their tips (over $600!) going to RetailROI.

Monday Night Customer Appreciation Party: Saying Thanks in a Hudson Yards Hot Spot

Aptos at NRF: Party at Tapestry
Guests begin to arrive in the beautiful 10 Hudson Yards building, home to Tapestry brands world headquarters.
Aptos at NRF: Customer Appreciation Party Crowd Grows
The Customer Appreciation Party is now in full swing.
Aptos at NRF: Coach Raffle
A selection of beautiful Coach merchandise is raffled off throughout the party.

Tuesday in the Expo Hall: Last, but Definitely not Least

Aptos at NRF: Cole Haan Tour Tuesday
A crowd gathers around the Cole Haan pop up shop, eager to hear their story.
Aptos at NRF: TXT Retail Booth Tuesday
Another busy day unfolds as retailers want to talk Merchandise Lifecycle Management with team TXT Retail.
Aptos at NRF: Aptos Labs Wheel of Change Tuesday
Even as the hour grows late, people are still interested in learning about Aptos Labs, as Jordan Murphy holds court with another retailer Tuesday afternoon.
Aptos at NRF: Noel EMEA Meeting
Aptos CEO Noel Goggin takes advantage of the “face time” to meet with executives from our European offices before they all head home after the show.
Aptos at NRF: That's a Wrap
And that’s a wrap…NRF comes to a close as the remaining few attendees make their way down the escalator one final time.