Every year the Black Friday weekend comes with big expectations – the best deals, lots of shopping and busy high streets. Whilst these big retail events remain popular, consumers have become more savvy at finding the best deals throughout the year, particularly during the golden quarter, the sales period that runs from October to December.
While the golden quarter has always been a profitable time for retailers, consumers' preferences and behaviours continue to shift throughout the festive season. To help retailers make the most out of the festive rush, Aptos commissioned a survey of 2,000 adults in the UK to find out what drives shoppers to purchase in this golden quarter.
Take a look at the infographic below for report highlights, and be sure to download our full report, "The New Golden Quarter: How UK Shopping Behaviours are Shifting Throughout the Festive Season."