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Action Sports Retailer Active Ride Shop Deploys Aptos Solutions in the Cloud to Support Next Chapter of Growth

Revamped Retail Technology is Key to Company’s Execution on its Multi-Channel Growth Strategy and Customer Experience Commitment

ATLANTA, August 23, 2016 -- Aptos, Inc., a recognized market leader in retail technology solutions, today announced Active Ride Shop has deployed Aptos’ cloud-based solutions suite to support its growing retail operations and commitment to exceptional customer experience.

Leveraging the flexibility and speed-to-market benefits of the Aptos cloud engagement model, Active Ride Shop is leveraging Aptos Store and Mobile Store (Point of Sale), Merchandising, CRM, and Sales Audit.

Headquartered in Rancho Cucamonga, Calif., Active Ride Shop started in 1989 with a single skate shop that grew with the brands, skateboarders, snowboarders and people it supported. Today, Active Ride Shop is positioned among the top retailers and eCommerce businesses in the action sports industry with 29 stores located throughout Southern California offering both iconic and emerging brands.

With these new solutions, Active Ride Shop can support singular commerce and seamless experiences to engage its loyal customer base. Leveraging Aptos Store and Mobile Store has helped Active Ride Shop serve customers more efficiently at its store locations, and also provide an efficient and consistent experience wherever its customers are, including its pop up stores at sponsored and community events.

Aptos Merchandising gives Active Ride Shop a complete suite of advanced applications to analyze, order, price, and distribute merchandise accurately and efficiently, to delight customers and maximize profitability.

With Aptos CRM, Active Ride Shop is able to identify, profile, segment, engage, motivate and reward each customer by creating personalized, consistent customer experiences across channels that drive visits, sales, enhance loyalty and nurture campaign effectiveness. Use of Aptos Sales Audit has streamlined the validation of Point of Sale data and key audit activities, while consolidating sales across all stores and retail channels.

“With a unique culture, exceptional people and key brand partnerships, Active has a tremendous growth opportunity,” said Jenner Heller, president, Active Ride Shop. “We plan to expand Active’s

retail footprint into new states over the next several years, and our investment in Aptos is a key enabler to support execution of our multi-channel growth strategy.”

“Active Ride Shop has catapulted its way into a leader in the active sports sector, with a reputation of bringing its customers the hottest brands and latest trends, and as a sponsor of the most elite skateboarders and snowboarders in the world,” said Noel Goggin, CEO and culture leader for Aptos. “We’re proud to provide the solutions and expertise to enable Active Ride Shop to continue to grow its retail operations and brand presence.”

With over 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

Aptos and the Aptos logo are trademarks of Aptos, Inc. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.


Kristen Miller
Aptos, Inc.
+1 678 695 6566
Erin Lutz
Lutz PR for Aptos
+1 949 293 1055