Acquisition Extends Aptos’ Singular Commerce Platform With TXT Retail’s Best-of-Breed Merchandise Lifecycle Management Suite, Expands Aptos’ Customer Base to 60+ Countries
ATLANTA, Oct. 3, 2017 — Aptos, Inc., a recognized market leader in retail technology solutions, today announced it has completed its acquisition of TXT Retail, the leading global provider of end-to-end merchandise lifecycle management (MLM) solutions for the apparel, luxury, specialty and general retail sectors. Going forward, TXT Retail will be known as TXT Retail, an Aptos Company.
The acquisition unites Aptos’ best-in-class customer engagement and inventory management solutions with TXT Retail’s best-of-breed merchandise lifecycle management suite, all available in the cloud.
The extended technology portfolio represents the industry's most comprehensive set of omni-channel retail solutions, featuring proven, scalable and widely deployed applications for point of sale, customer relationship management, order management, sales audit, retail analytics, e-commerce, merchandising, forecasting, allocation and replenishment, merchandise and assortment planning, product lifecycle management, and supplier collaboration.
By bringing together Aptos’ Singular Commerce platform and the TXT Retail MLM suite, retailers will be uniquely positioned to break down the silos that are inherent within merchandise, customer and order lifecycles.
“By removing the barriers that typically exist in managing customers, products and orders, Aptos will empower retailers to transform their businesses for omni-channel success, loyalty and profitability,” said Noel Goggin, Aptos CEO and culture leader. “The enhanced solution footprint allows retailers to deliver localized assortments, personalized offers, fulfillment flexibility and seamless experiences no matter when, where or how shoppers choose to engage. Equally important, it allows retailers to achieve this profitably as shopper expectations continue to evolve.”
At the acquisition’s close, the combined organization serves more than 1,000 of the world’s leading retail brands across 60 countries, including adidas, Billabong, Build-A-Bear Workshop, Cole Haan, Dior, Guess, Lacoste, Louis Vuitton, Sephora, Tesco, Tod’s, TUMI, Urban Outfitters, WH Smith and Zalando.
With less than 2 percent of overlap between the Aptos and TXT Retail customer bases, hundreds of retailers stand to benefit from the acquisition, which will enable them to streamline their technology stack with an end-to-end retail technology provider that is committed to their success.
“Aptos customers now have access to best-of-breed solutions to fast-track the merchandise lifecycle, optimize assortments and ensure that consumer demand is met,” said Simone Pozzi, previously TXT Retail CEO and now general manager, TXT Retail, an Aptos Company. “Additionally, TXT Retail customers can leverage Aptos’ Singular Commerce platform to deliver a more personalized, differentiated experience and redefine how they understand and interact with shoppers.”
“When Aptos spun off as an independent company a little over two years ago, we had a clear vision of delivering competitive advantage to retailers on a global scale with the industry’s most comprehensive set of solutions that enable singular commerce and seamless experiences,” said Goggin. “By bringing TXT Retail holistically into the Aptos business — its MLM suite, the 500 retail brands it serves and its 300 retail specialist colleagues — we have made tremendous progress on our journey of helping retailers to engage differently, all the way from product concept to the consumer. We are thrilled to welcome TXT Retail’s customers and colleagues into the Aptos family.”
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About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com
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