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Aptos Names New Executive Appointments to Strengthen European Leadership and Expansion Strategy

New Appointments Will Support the Successful Integration of Recently Acquired BT Expedite and Pave the Way for Innovation, Growth for European and Americas-Based Retailers

ATLANTA, October 14, 2016 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced new executive appointments to strengthen the company’s European leadership and expansion strategy following Aptos’ acquisition of BT Expedite, which was finalized on September 30, 2016.

Newly appointed to the role of EMEA managing director is Steve Towe. Towe has a proven track record for driving high revenue and profit growth in fast-paced environments. He has spent the last 16 years delivering and supporting the growth of US-owned cloud based software technology businesses across Europe, including Trafficmaster and Cybit, and most recently served as chief commercial officer and managing director with Masternaut. Prior to this, Towe held various leadership positions with retailer WH Smith Limited. Towe has spent much of the last ten years living and working in several European territories developing and integrating Software-as-a-Service businesses for sustainable growth.

“I’m pleased to join Aptos at this exciting time as the company invests in expanding its global footprint and look forward to leading a talented, dedicated and highly experienced group of professionals in my new role,” said Towe. “With our leading end-to-end cloud-first platform, world-class services and support, Aptos is very well positioned to support retailers in Europe and multinational retailers that are looking to land and expand their globalization strategies.”

Aptos also announced the appointment of Richard Willis to vice president, Solutions Management EMEA. Willis is a seasoned retail technology professional who has worked with retailers for more than 20 years in Europe and globally. He has held senior roles responsible for the strategic direction of product portfolios with both Torex and MICROS. As senior vice president for Retail EMEA for MICROS, he was actively involved in integrating the MICROS global retail business unit into Oracle Retail following that acquisition. Willis also previously worked at BT Expedite as head of Pre-Sales and as a senior solution consultant.

Also recently appointed to the role of people leader EMEA is Debbie Whitmore. Whitmore was most recently with SNC Lavalin, where she built a global people team and was responsible for the United Kingdom, Russia and Norway businesses. Whitmore has also served in progressive leadership roles at Alpha Airports Group, Metro Imaging, and Chicago Bridge & Iron — all while simultaneously pursuing a post-graduate diploma in Law and Labor Relations. In her new role at Aptos, Whitmore will support Aptos colleagues in Europe and will be responsible for talent acquisition to meet the evolving needs of Aptos customers.

“The addition of Steve, Richard and Debbie will ensure the right resources are in place to grow the global Aptos brand, align our business interests, and more quickly bring our new BT Expedite family under the Aptos banner to provide expanded resources for retailers in the Americas and Europe,” said Noel Goggin, Aptos CEO and culture leader. “These talented executives share the Aptos vision of working together with shared values, excitement and a genuine commitment to client service, to create new opportunities for the business, our customers, each other and ourselves. We welcome them to the Aptos family and look forward to leveraging their proven expertise as we continue our European expansion and support of retailers worldwide in engaging customers differently.”

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Aptos and the Aptos logo are trademarks of Aptos, Inc. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.


Kristen Miller
Aptos, Inc.
+1 678 695 6566
Erin Lutz
Lutz PR for Aptos
+1 949 293 1055